Head of Marketing (Performance – Crypto)

Emerald Zebra; Dubai; On-site; AED 551,000; Full time

Job summary

A leading fintech company based in Dubai is seeking a Head of Marketing (Performance – Crypto). This senior leadership role involves owning and scaling user acquisition strategies across cryptocurrency trading platforms. Ideal candidates should have 8-12 years of performance marketing experience, specifically within crypto or high-growth digital trading environments. Competitive salary of up to $150,000, plus performance bonuses linked to user acquisition and revenue growth. Join a dynamic team in a fast-paced environment.

Benefits

Competitive salary

Performance bonus

Dynamic work environment

Qualifications

• 8-12 years of experience in performance marketing within crypto or high-growth environments.
• Proven track record of driving measurable user acquisition.
• Experience managing large performance budgets with clear ROI accountability.

Responsibilities

• Own end-to-end performance marketing for cryptocurrency products.
• Drive user acquisition and retention strategies to maximize growth.
• Build and lead a high-performing crypto marketing team.

Skills

Performance marketing

User acquisition

Data analysis

Project management

Leadership

Tools

Google Ads

Meta Ads

GA4

Mixpanel

CRM platforms

Job description

Head of Marketing (Performance – Crypto), Dubai, Onsite, Up to $150,000 + Performance Bonus

Industry: Fintech & Digital Asset Trading
Role Type: Full-time, Senior Leadership/Head of.
Location: Dubai, UAE (Onsite)
Reports to: Group CMO

About the Opportunity

A fast-growing multi-asset digital trading group is seeking an experienced Head of Marketing (Performance – Crypto) to own and scale user acquisition, engagement, and revenue growth across its cryptocurrency trading platforms.

This is a hands-on leadership role with full P&L accountability for crypto marketing performance. You will build and execute campaigns that drive verified sign-ups, KYC completions, first-time deposits, and sustained trading activity across spot, perpetual futures, and copy-trading products.

The Challenge

Deliver measurable, scalable growth across the group's crypto user base through performance marketing excellence—balancing aggressive acquisition targets with efficient unit economics and regulatory compliance.

Key Responsibilities

Performance Marketing Ownership

• Own end-to-end performance marketing for cryptocurrency products across paid search, paid social, programmatic, display, SEO, affiliate, and influencer channels
• Build and optimize marketing funnels from awareness through to active trading
• Develop attribution models, cohort analysis, and LTV/CAC frameworks to drive efficient spend allocation
• Manage and scale performance marketing budgets with clear ROI accountability

User Acquisition & Retention

• Drive verified user sign-ups, KYC completions, first-time deposits, and trading volume growth
• Build re-engagement and retention campaigns to maximise user lifetime value
• Develop segment‑specific strategies for retail traders, active traders, and high‑volume users

Campaign Execution

• Plan and execute product launches, trading pair listings, and promotional campaigns
• Coordinate with product, design, and content teams to deliver high‑impact creative assets
• Run A/B testing and continuous optimization across all campaign elements

Analytics & Reporting

• Establish KPI dashboards and weekly reporting cadences
• Deliver clear performance insights to leadership with actionable recommendations
• Monitor competitive landscape and adapt strategies accordingly

Team Leadership

• Build, mentor, and manage a high‑performing crypto marketing team
• Set clear targets, provide coaching, and drive accountability across the function

Compliance Alignment

• Ensure all campaigns comply with regional advertising standards, AML guidelines, and platform policies
• Work closely with Legal and Compliance teams on campaign approvals

Required Experience

• 8–12 years in performance marketing within crypto exchanges, FX/CFD brokers, fintech, or high‑growth digital trading platforms
• Proven track record driving measurable user acquisition and revenue growth in cryptocurrency or online trading environments
• Direct experience marketing spot trading, perpetual futures, and/or copy-trading products
• Experience managing six-figure monthly performance budgets with clear ROI accountability
• Strong understanding of crypto trader behavior, market cycles, and competitive positioning

Technical Skills

• Expert proficiency in Google Ads, Meta Ads, programmatic platforms, and affiliate networks
• Strong analytics capability with GA4, Mixpanel, Amplitude, or similar tools
• Experience with marketing automation and CRM platforms
• Understanding of blockchain, tokenomics, and digital asset markets

Leadership & Soft Skills

• Hands‑on operator comfortable executing as well as strategizing
• Strong analytical mindset with data‑driven decision making
• Excellent communication and stakeholder management skills
• Ability to thrive in fast‑paced, high‑accountability environments

What We Offer

• Salary: Up to $150,000 USD annually
• Performance bonus: Linked to user acquisition and revenue KPIs
• Opportunity to shape growth strategy for a leading multi‑asset trading platform
• Dynamic, entrepreneurial work environment in Dubai

This is a results‑driven role for a performance marketing specialist with deep crypto industry experience. If you have scaled user acquisition for a cryptocurrency exchange or trading platform and want to own the growth function for a fast‑moving fintech, we want to hear from you.