Head of Marketing - MENA

Zeal Group; Dubai; On-site; AED 293,000 - 441,000; Full time

Job summary

A global FinTech organization is seeking a Head of Marketing (MENA) to lead the marketing strategy across the Middle East and North Africa. You will drive regional acquisition, manage partnerships, and ensure campaigns resonate with local culture. The ideal candidate has 5+ years of marketing experience, especially in fintech, and is fluent in Arabic and English. This role offers significant influence in shaping the brand's presence in MENA.

Qualifications

• 5+ years of experience in marketing, ideally in fintech, crypto, trading, CFD, prop firm, or iGaming.
• Deep understanding of MENA markets, culture, and user behaviour.
• Fluency in both Arabic and English.

Responsibilities

• Own the full MENA marketing plan, calendar, and execution.
• Drive local user acquisition by coordinating with Global Growth team.
• Produce Arabic regional content across social media.

Skills

Marketing experience in fintech

Understanding of MENA markets

Experience with Arabic social media

Campaign management skills

Fluency in Arabic and English

Collaboration skills

Job description

Traze is a subsidiary brand of Zeal Group, a globally recognized and award-winning FinTech organization offering cutting-edge financial services. Since Zeal’s establishment in 2017, we have expanded rapidly, now boasting a team of 700+ professionals worldwide.

With presence across Europe, Asia, North and South Africa, the Middle East, South America, and a Technology Hub in Cyprus, we are committed to driving innovation and excellence in the industry.

At Traze, we embody Zeal’s passion for growth, technology, and collaboration. We are a product- and people-focused brand, dedicated to pushing boundaries and delivering exceptional solutions. Join us as we shape the future of FinTech!

About The Role

The Head of Marketing (MENA) leads Traze’s full regional marketing strategy and execution across the Middle East and North Africa. This role ensures Traze becomes a top brand in the region by driving regional acquisition, IB support, partnerships, local content, community building, and country-specific growth initiatives.

This role is the bridge between Global Marketing and Regional execution — converting global strategies into localised campaigns that fit MENA culture, platforms, influencers, language, and trading behaviours.

You will work closely with Growth, Conversion, Events, PR, and Sales to ensure MENA becomes a high-performing region.

Key responsibilities

• Regional Marketing Leadership: Own the full MENA marketing plan, calendar, and execution. Translate global brand and acquisition strategies into region-specific campaigns.Lead all marketing operations across Gulf, Iraq, and Egypt.
• Demand Generation & Growth: Drive local user acquisition by coordinating with Global Growth team. Launch MENA-specific offers, funnels, creatives, and localised landing routes.
• Local Content & Community Building: Produce Arabic regional content across social media (with Brand team support). Build communities across Telegram, TikTok, Instagram, YouTube, Snapchat. Create relationships with local trading communities and KOLs.
• Partnerships & Influencers: Identify and manage relationships with MENA influencers, educators, and traders. Support affiliate team with regional insights (but NOT manage affiliates directly).
• Local Events & Activations: Support organization of local seminars, IB meetups, workshops, and client events. Provide on-ground support during regional expos in UAE, KSA, and Iraq.
• Regional Insights & Research: Provide weekly insights on market trends, competitors, pricing, promotions, and user behaviour. Track regional performance metrics and optimise strategy accordingly.

Key KPIs

• Registrations & FTDs from MENA
• Cost efficiency of campaigns (CPR, CPFTD by region)
• Community growth (Telegram, TikTok, Instagram, YouTube)
• Engagement rates on Arabic content
• Regional campaign ROI

Required Skills & Experience

• 5+ years experience in marketing, ideally in fintech, crypto, trading, CFD, prop firm, or iGaming.
• Deep understanding of MENA markets, culture, and user behaviour.
• Strong experience with Arabic social media, influencers, and communities.
• Proven track record launching regional campaigns with measurable results.
• Fluency in Arabic + English.
• Strong collaboration skills across global teams.