Growth Marketing Specialist: Crypto & Fintech

Propel Consult; Dubai; On-site; AED 257,000 - 331,000; Full time

Job summary

A leading marketing consultancy in Dubai seeks a Growth Marketing Specialist with at least 5 years of experience in performance and growth marketing, preferably in the crypto or fintech sectors. The successful candidate will manage multi-channel paid campaigns, optimize performance metrics, and drive organic visibility through ASO efforts. Proficiency in tools like Google Analytics and CRM platforms is essential. Strong analytical and communication skills are required, with Arabic fluency as a plus.

Qualifications

• 5+ years of experience in performance and growth marketing, ideally in crypto or fintech.
• Proficiency in managing paid ad channels and utilizing ASO tools.
• Strong analytical mindset with proficiency in marketing tools.

Responsibilities

• Plan and optimize multi-channel paid campaigns for growth.
• Monitor performance metrics like CAC and ROAS.
• Manage ASO efforts for organic visibility and reviews.

Skills

Performance marketing

Growth marketing

Analytical skills

Communication skills

CRM and marketing automation

Social media advertising

Tools

Google Analytics

Looker Studio

Power BI

Insider

MoEngage

Braze

Job description

A leading marketing consultancy in Dubai seeks a Growth Marketing Specialist with at least 5 years of experience in performance and growth marketing, preferably in the crypto or fintech sectors. The successful candidate will manage multi-channel paid campaigns, optimize performance metrics, and drive organic visibility through ASO efforts. Proficiency in tools like Google Analytics and CRM platforms is essential. Strong analytical and communication skills are required, with Arabic fluency as a plus.