Growth Marketing Lead

CreateIT; Remote; AED 120,000 - 200,000; Full time

Job summary

A cutting-edge fintech company is seeking a Growth Marketing Lead to drive user acquisition and maximize membership revenue for its innovative crypto neobank based on Solana. This fully remote position requires expertise in fintech marketing, retail conversion, and UGC video production. The ideal candidate must have experience with TikTok and Meta Ads, along with a strong background in mobile growth marketing. Join a dynamic team with a significant impact on the company's growth metrics.

Qualifications

• Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards or CEX/DeFi apps.
• Strong background in mobile growth and performance marketing.
• Ability to produce UGC videos hands-on.

Responsibilities

• Manage TikTok Ads, Meta Ads, X Ads.
• Produce high-performing UGC video creatives.
• Reduce CPI/CAC across acquisition funnels.
• Drive UGC waves tied to membership themes.

Skills

Fintech experience

Mobile growth marketing

UGC video production

TikTok Ads expertise

Campaign analysis

English proficiency (B2+)

Tools

Figma

CapCut

Premiere

Job description

Growth Marketing Lead | Fintech / DeFi | Remote

We’re looking for a Growth Marketing Lead to drive acquisition, revenue, and membership sales for a next-generation crypto neobank built on Solana.

You’ll be responsible for retail user acquisition, creator-driven growth, and premium-tier sales across a DeFi-powered mobile fintech app.

The role blends fintech marketing, retail conversion, UGC and TikTok-native growth, and Web3 messaging for a global Solana audience.

Salary: Competitive, discussed individually. Format: Full-time, Remote.

About the Role and the Project

A premium crypto neobank built on Solana, offering the world’s first debit + credit card backed entirely by on-chain assets.

The platform allows users to spend crypto without selling it, unlock credit limits backed by their tokens, activate Borrow Mode, earn through a savings hub, upgrade to premium memberships (Silver, Gold, Platinum). Your main mission: scale membership revenue and build the product funnels that convert users from install → card → spend → paid tiers.

Key Responsibilities

• Manage TikTok Ads, Meta Ads, X Ads
• Produce high-performing UGC video creatives
• Run A/B tests and scale winning campaigns
• Reduce CPI/CAC across acquisition funnels
• Increase conversion into Silver, Gold, Platinum tiers
• Develop, test, and refine offers
• Launch upsell and activation campaigns
• Build “premium value” perception for the brand
• Design full product funnels: install → card → spend → membership
• Explain complex fintech/DeFi mechanics in simple language
• Showcase benefits of premium tiers
• Create lifestyle-driven communication for broader audiences
• Work with TikTok/Instagram creators
• Collaborate with Web3 and Solana influencers
• Launch creator challenges, integrations, and review formats
• Drive UGC waves tied to membership themes
• Cashback and incentive campaigns, Welcome bonuses, XP, referral programs, loyalty leveling, Email/push/nudge lifecycle flows
• Track CAC → Membership conversions
• Monitor tier-based LTV and price sensitivity
• Analyze cohorts and trigger-based campaigns
• Deliver weekly membership revenue reports
• Lead growth for a premium crypto neobank with global scale
• Build and own revenue-driving funnels across DeFi, mobile banking, and memberships
• High autonomy and direct impact on company KPIs
• Work closely with product, design, and leadership teams

Qualifications

• Experience in fintech: neobanks, mobile banking, cards, payments, crypto-cards, or CEX/DeFi apps
• Strong background in mobile growth and performance marketing
• Ability to produce UGC videos hands-on
• Experience with TikTok Ads and Meta Ads
• Experience with paid subscriptions or premium tiers (preferred)
• Ability to explain fintech products clearly and simply
• High execution speed, hands-on mindset
• English at B2+

Nice to Have

• Background in crypto-fintech (e.g., Phantom, Binance Card, Crypto.com, Nexo, Swissborg, Pyra, etc.)
• Understanding of Solana and on-chain mechanics
• Experience with mobile app subscription funnels
• Skills in editing / Figma / CapCut / Premiere
• Experience working with influencers