Digital Marketing Executive (Experienced)

A Leading Property and Real Estate in UAE; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A top property firm in Dubai seeks a Marketing Specialist to manage Google and Meta ad campaigns aimed at generating high-intent leads. The ideal candidate will have over 1 year of experience in ad management, a strong analytical mindset, and excellent communication skills. Responsibilities include optimizing campaigns, conducting keyword research, and developing social media presence. The role offers a competitive salary along with employee benefits including annual leave and medical insurance.

Benefits

Competitive salary

Annual leave

Flight allowance

Medical Insurance

Qualifications

• Proven experience (1+ years) in managing Google Ads and Meta Ads campaigns.
• Strong understanding of conversion tracking and analytics tools.
• Creative mindset for ad copywriting and visual suggestions.

Responsibilities

• Plan, set up, and manage Google Search (SEO) for lead generation.
• Work on top keywords to maintain visibility on Google.
• Manage Meta ad campaigns with audience targeting and creatives.

Skills

Google Ads management

Meta Ads management

Lead generation campaigns

Analytical skills

Copywriting

Communication skills

Social media strategy

Tools

Google Analytics

Facebook Pixel

GTM

Job description

• Plan, set up, and manage Google Search (SEO) to generate high-intent leads.
• Work on top keywords to maintain on Google 1st page.
• Manage Meta (Facebook & Instagram) ad campaigns, including audience targeting, creatives, and remarketing flows.
• Continuously monitor, optimize, and scale campaigns to improve CPL (Cost Per Lead) and ROAS.
• Conduct keyword research, audience segmentation, and A/B testing of creatives and ad copy.
• Set up and maintain conversion tracking for calls, WhatsApp clicks, and form submissions.
• Collaborate with the business centre team to ensure ad creatives align with brand guidelines and seasonal promotions.
• Coordinate with the sales team to track lead quality and adjust targeting accordingly.
• Manage retargeting campaigns to re-engage non-converting website visitors and past leads.
• Provide weekly performance reports with actionable insights and recommendations.
• Stay up to date with Google Ads & Meta Ads algorithm changes and industry best practices.

Qualifications & Skills

• Proven experience (1+ years) in managing Google Ads and Meta Ads campaigns, preferably for the Business centre.
• Strong understanding of conversion tracking, GTM, Google Analytics, and Facebook Pixel.
• Hands‑on experience with lead generation campaigns.
• Strong analytical skills and ability to interpret performance data.
• Creative mindset for ad copywriting and visual suggestions.
• Knowledge of negative keyword strategies and funnel optimization.
• Excellent communication and teamwork skills.
• Generate leads through Campaigns, Launch Events, Newsletters, Print Ads, Digital Ads, social media, Website.
• Develop and enhance social media presence.
• Three posts per week, per platform
  • Branding template for posts
  • Images for special occasions
• Instagram
• Facebook
• Tik Tok
• YouTube
• Deliver marketing strategies to locate suitable areas where new initiatives or projects will add business advantage through innovative use of company services.
• Follow up and coordinate with photographer/videographer for the monthly shoot with actors/Influencers or centre images.

What We Offer

• Competitive salary based on experience.
• Employee benefits including annual leave, flight allowance, and Residence Visa, Medical Insurance.

Job Type: Full-time

Experience: 1 year (Required)

Language: English (Required)