Digital Marketing Executive

AccorHotel; Sharjah; On-site; AED 200,000 - 300,000; Full time

Job summary

A global hospitality leader in Sharjah is seeking a Digital Marketing Specialist to enhance brand awareness and optimize user engagement. Your role involves formulating marketing strategies, collaborating with various departments, and overseeing social media presence. A bachelor's degree in marketing or related fields and 3 years of relevant experience are required. This full-time position emphasizes creativity and analytical skills to drive effective digital marketing efforts.

Qualifications

• 3 years of experience in digital marketing or content marketing required.
• Experience with graphic design and content production is necessary.
• Strong knowledge of SEO, SEM, PPC, Google Ads, email marketing, and social media.

Responsibilities

• Formulate strategies to build a lasting digital connection with customers.
• Optimize website performance and improve user experience.
• Plan and monitor social media presence and marketing campaigns.

Skills

Digital marketing

Content marketing

SEO

PPC

Graphic design

Communication skills

Web analytics

Education

Bachelor's degree in marketing communication or related fields

Tools

Google Analytics

HubSpot

Ahrefs

Yoast

Job description

• Assist in the formulation of strategies to build a lasting digital connection with customers
• Collaborate with other departments i.e Rooms Sales & F&B in creating effective marketing campaigns.
• Optimise website performance including organic traffic bounce rate and conversion rates to improve user experience and drive lead generation.
• Plan and monitor the ongoing Novotel Sharjah presence on social media (LinkedIn Facebook Google etc.)
• Launch optimized online adverts through Google Adwords Facebook etc. to increase Novotel Sharjah and brand awareness
• Be actively involved in SEO efforts (keyword image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics WebTrends etc.) and make data-driven recommendations
• Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

• A bachelors degree in marketing communication or related fields.
• 3 years of experience in digital marketing or content marketing.
• Experience with graphic design and content production.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools such as HubSpot Ahrefs Yoast etc.
• Strong knowledge of digital marketing including SEO SEM PPC Google Ads email marketing and social media.
• Excellent communication presentation and interpersonal skill.

Additional Information

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work

No

Employment Type

Full-time