Digital and Social Media Specialist

Masdar; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A sustainability organization in Abu Dhabi is seeking a Digital & Social Media Specialist to enhance its digital presence. Responsibilities include managing social media platforms, executing digital marketing campaigns, and analyzing their performance. The ideal candidate should have a Bachelor's degree in a related field and at least four years of relevant experience, particularly in digital marketing trends and strategies.

Qualifications

• 4 years of experience in digital marketing or related field.
• Exposure to the latest digital marketing trends and systems.

Responsibilities

• Maintain and manage ADSW's digital presence.
• Execute digital marketing campaigns with the marketing team.
• Monitor performance of all digital marketing campaigns.

Skills

Digital marketing

Content management

SEO & SEM

Social media management

Education

Bachelor’s Degree in IT, digital media, marketing, or related field

Job description

Job Description

Calling out all Digital & Social Media specialists. If you think you have the creativity and skills to impact what you take on. Then we at Masdar are looking for you !!!!

The Abu Dhabi Sustainability Week (ADSW) team are keen to bring on board a specialist who willprovide support in the management of all of ADSW’s digital platforms, both internal and external, ensuring that they are up to date when it comes to content and is aligned to leading market trends.

Key Accountabilities

• Maintain, expand and manage ADSW digital presence on social media and websites.
• Work closely with the marketing team to plan and execute ADSW digital marketing campaigns.
• Collaborate with the ADSW Programming Team to develop and amplify ADSW Live and Web Series.
• Lead the social media assets creations (video and multimedia assets).
• Collaborate with internal stakeholders to ensure that all updates related to ADSW and activities are reflected on all relevant websites, both internal and external.
• Support with the maintenance of ADSW’s website and social media platforms, Masdar’s intranet (The Source) and ADSW digital newsletters, in addition to any new website / digital platform that ADSW launches in the future.
• Support with the planning and execution of web, SEO / SEM, marketing database, social media influencers matrix, email, and display advertising campaigns.
• Collaborate, as and when required, with the communications team to execute all paid social media campaigns as per the agreed-upon content calendar.
• Monitor the performance of all digital marketing campaigns and assess against set goals (ROI and KPIs).
• Carry out analysis using appropriate analytical web tools and assist with the implementation of changes to help ensure that ADSW’s digital platforms achieve maximum impact and reach.
• Provide management information as and when required by the line manager – this includes the production and timely provision of accurate reports in line with reporting schedules.

Preferred Qualification

• Bachelor’s Degree in IT, digital media, computer science, marketing or a related field.

Preferred Experience

• At least 4 years of experience in the field of digital marketing or related field gaining exposure to the latest digital marketing trends and systems gaining knowledge in web management, design and development, content management, SEO & SEM and knowledge in social media management or an equivalent experience