Content Manager

Guildhall; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A client in the real estate sector is seeking a highly skilled Content Manager to develop a comprehensive content strategy, oversee content creation, optimize for SEO, and analyze performance metrics. Ideal candidates should have 5–7 years experience, exceptional writing skills, and familiarity with CMS tools. This role offers an opportunity to work in a dynamic environment focused on premium properties in Dubai.

Qualifications

• 5–7 years of experience in content creation and management.
• Exceptional writing and editing skills.
• Familiarity with CMS and SEO best practices.

Responsibilities

• Develop and execute a comprehensive content strategy.
• Oversee content creation across multiple platforms.
• Monitor content performance metrics and refine strategies.

Skills

Content creation

SEO optimization

Performance analysis

Brand management

Social media management

Tools

WordPress

Google Analytics

Job description

Guildhall is seeking a highly skilled Content Manager for our client, a leading real estate developer in the UAE specializing in premium neo‑luxury residential and commercial properties.

Key Responsibilities

• Content Strategy & Planning: Develop and execute a comprehensive content strategy that aligns with the company's business goals and target audience. This includes creating an editorial calendar to plan and schedule content across all channels.
• Content Creation & Curation: Oversee or personally produce high‑quality, engaging content, including property descriptions, blog posts, articles, press releases, email campaigns, and marketing materials such as brochures. Manage the creation of visual assets, such as professional photos, videos, and virtual tours.
• SEO Optimization: Ensure all content is optimized for search engines (SEO) by using relevant keywords and following best practices to improve organic traffic and visibility of property listings.
• Channel Management: Manage content distribution across various online channels, including the company website, blogs, and social media platforms like Instagram, Facebook, LinkedIn, and YouTube, to maximize reach and engagement.
• Performance Analysis: Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, conversions) using analytics tools like Google Analytics and use data‑driven insights to refine future strategies.
• Collaboration & Coordination: Work closely with cross‑functional teams, including marketing, sales, design, and web development, to ensure consistent messaging and support lead generation efforts.
• Brand Management: Maintain the company's brand voice, style, and identity across all content deliverables to ensure consistency and a professional image in the competitive real‑estate market.

Qualifications

• 5–7 years of experience in content creation and content management, preferably within the real estate, luxury lifestyle, or premium brand sectors.
• Exceptional writing, editing, and verbal communication skills are crucial for effective storytelling.
• Familiarity with content management systems (CMS) like WordPress, SEO best practices, and social media platforms.
• A creative mindset with the ability to think strategically and stay updated on industry trends and market dynamics.
• Strong organizational and time‑management skills to handle multiple projects and meet tight deadlines.