Content Creator

Le Meridien; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel brand in Abu Dhabi is seeking a talented content manager to develop and execute content strategies that enhance online presence. You will be responsible for managing social media accounts and creating high-quality visual and written content. Ideal candidates should have a bachelor's degree in Marketing or Communications and 2–4 years of experience in content creation, preferably in hospitality. Proficiency in tools like Adobe Creative Suite and a creative mindset are essential.

Qualifications

• 2–4 years of experience in content creation, preferably in hospitality.
• Strong skills in videography, photography, editing, and storytelling.
• Strong understanding of social media trends and digital analytics.

Responsibilities

• Develop and execute a content strategy aligned with marketing goals.
• Manage and grow the hotel’s social media accounts.
• Produce high-quality photo, video, and written content.

Skills

Content strategy development

Social media management

Videography and photography

Creative writing

Education

Bachelor’s degree in Marketing, Communications, or Hospitality

Tools

Adobe Creative Suite

Canva

Job description

Key Responsibilities

• Content Strategy & Planning
  • Develop and execute a content strategy aligned with marketing goals and brand guidelines.
  • Plan monthly content calendars for social media, website, and digital campaigns.
  • Identify trends, opportunities, and creative ideas to enhance online presence.
• Content Creation
  • Produce high-quality photo, video, and written content showcasing hotel rooms, F&B outlets, events, staff stories, and guest experiences.
  • Coordinate and lead in-house and external photoshoots or video shoots.
  • Write engaging captions, blogs, newsletters, and promotional content.
• Social Media Management
  • Manage and grow the hotel’s social media accounts (Instagram, TikTok, Facebook, LinkedIn, etc.).
  • Monitor engagement and respond to comments/messages in line with brand standards.
  • Optimize content for reach, visibility, and conversion.
• Brand & Reputation Management
  • Ensure all content follows brand identity and tone of voice.
  • Monitor online reviews and support the marketing team in responding professionally.
  • Collaborate with PR, Sales, F&B, and Operations for content needs and campaigns.
• Analytics & Reporting
  • Track performance metrics and create monthly content performance reports.
  • Recommend improvements based on data insights.
• Coordination & Leadership
  • Support the Marketing Manager in campaign execution and partnerships.
  • Train team members on content standards when needed.
  • Coordinate with external agencies, influencers, and photographers.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 2–4 years of experience in content creation, preferably in hospitality.
• Strong skills in videography, photography, editing, and storytelling.
• Proficiency in Canva, Adobe Creative Suite, or similar tools.
• Strong understanding of social media trends and digital analytics.
• Creative mindset with excellent communication skills.

At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savour the destination. We provide authentic, chic and memorable service along with experiences that inspire guests to savour the good life. We’re looking for curious and creative people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create memorable experiences, we invite you to explore career opportunities with Le Méridien. In joining Le Méridien, you join a portfolio of brands with Marriott International. Be where you can do your best work, beginyour purpose,belongto an amazing globalteam, andbecomethe best version of you.