Brand Manager CRM Gulf

Novartis; Dubai; On-site; AED 257,000 - 331,000; Full time

Job summary

A global healthcare company in Dubai is seeking a Brand Manager to lead product strategy and manage marketing initiatives. The ideal candidate will have experience in the cardiovascular field, demonstrate strong analytical and communication skills, and successfully execute marketing projects. This role emphasizes collaboration, customer relationships, and strategic partnerships to optimize brand performance. A track record in Gulf Markets is preferred with emphasis on digital marketing strategies.

Qualifications

• Cardiovascular experience is preferred.
• Proven successful performance track record.
• Excellent analytical presentation and communication skills.
• Ability to bring strategy to life through execution.
• Problem solver; able to assess and solve complex problems.

Responsibilities

• Lead and define product strategy in agreement with management.
• Monitor business performance and implement corrective actions.
• Liaison with external agencies to deliver brand initiatives.
• Manage budgets accurately for the brand.
• Create operational plans to optimize brand return.

Skills

Agility

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Customer Orientation

Digital Marketing

Healthcare Sector Understanding

Influencing Skills

Marketing Strategy

Negotiation Skills

Stakeholder Engagement

Stakeholder Management

Strategic Partnerships

Job description

Job Description Summary

An exciting opportunity to join our Marketing Team. As Brand Manager your roles will be to lead and define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.

Job Description

Major Accountabilities

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for brand.
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
• Disease and market understanding to develop customer insights through appropriate techniques/tools.
• Support and Build team to achieve team goals.
• Management of external agencies to meet team goals.

Requirements

• Cardiovascular experience is preferred.
• Gulf Market experience is preferred.
• Proven successful performance track record.
• Proven exceptional external customer focus and building strong relationship with KOLs.
• Excellent analytical presentation and communication skills.
• Ability to bring strategy to life through execution.
• Proven ability to work cross-functionally.
• Problem solver; able to assess and solve complex problems using qualitative and quantitative analysis.
• Curious creative and up to date with latest trends and marketing best practices.

Skills

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing Skills
• Marketing Strategy
• Negotiation Skills Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships.

Skills Desired

• Agility
• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Healthcare Sector Understanding
• Influencing SkillsMarketing Strategy
• Negotiation Skills
• Operational Excellence Priority
• Disease Areas Expertise
• Product Lifecycle Management (PLM)
• Product Marketing
• Product Strategy
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships.

Required Experience

Manager