Brand Designer

Fuse Energy; Dubai; On-site; AED 80,000 - 120,000; Full time

Job summary

A renewable energy company in Dubai is looking for a Brand Designer to shape the entire brand experience. The role involves building brand systems, defining visual language for digital platforms, and establishing communication standards. Ideal candidates have strong visual design skills and expertise in Figma, along with a background in consumer-facing digital products. This position offers a competitive salary, equity bonus, and other benefits.

Benefits

Competitive salary and equity sign-on bonus

Biannual bonus scheme

Fully expensed tech

Paid annual leave

Breakfast and dinner allowance

Qualifications

• Extensive experience in designing visual and brand systems for consumer-facing digital products.
• Strong craft in typography, color, composition, and visual storytelling.
• Ability to take brand work from concept to execution.

Responsibilities

• Build and evolve Fuse’s brand system including typography and color.
• Define the visual language for web and mobile interfaces.
• Establish messaging principles and tone guidelines.

Skills

Visual storytelling

Typography

Color composition

Design execution

Written communication

Figma

Tools

Figma

C4D

Houdini

Job description

Fuse is building the world’s first vertically integrated renewable energy major – combining energy generation, real-time power trading and consumer products that rewards users for smart energy usage. By selling directly to customers, we cut out the middleman, lower costs and pass on savings to customers. We’re already delivering energy 30% cheaper than the rest of the industry.

We raised $100M from top-tier investors including Multicoin, Balderton, Lakestar, Accel, Creandum, Lowercarbon, Ribbit, Box Group and strategic angels like Nico Rosberg, the Co-Founder of Solana and GPs behind Meta, Revolut, Spotify, Uber and more.

Responsibilities

• Brand systems : Build and evolve Fuse’s brand system, including typography, color, iconography, illustration, and motion.
• Visual language : Define the visual language for web and mobile, shaping UI components, interaction states, and scalable patterns.
• Cross-platform expression : Extend the brand across digital, motion, hardware interfaces, packaging, and print.
• Voice & tone : Establish messaging principles, tone guidelines, content patterns, and microcopy standards for consistent communication.

As our first Brand Designer, you’ll shape the entire Fuse brand experience.

Who You’ll Work With

Our design team includes designers from Pentagram, Bakken & Bæck, Revolut, and Arrival. The team bridges visual, motion, 3D, product and web design to create great experiences. You’ll work directly with our CEO (ex-Revolut) and across engineering, trading, and operations.

Small team. Design leads product here, not PMs.

Requirements

• Lots of experience designing visual and brand systems for consumer-facing digital products
• Strong craft across typography, color, composition, motion, and visual storytelling with a sharp eye for detail and consistency
• A track record of taking brand work end-to-end from conceptual exploration and art direction through to design execution
• You translate abstract concepts into clear, cohesive visual systems that feel logical, modular, scalable, and unmistakably on-brand
• Excellent written communication skills
• Figma expert (non-negotiable)
• Bonus : Advanced knowledge of 3D (C4D, Houdini, compositing), illustration, copywriting or photography

Benefits

• Competitive salary and an equity sign-on bonus
• Biannual bonus scheme
• Fully expensed tech to match your needs
• Paid annual leave
• Breakfast and dinner allowance for office based employees