Brand & Communication Manager

AccorHotel; Ras Al Khaimah; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality company in Ras al-Khaimah seeks a Marketing Director to oversee marketing strategy and team leadership. The role requires at least 10 years of marketing experience, with strong skills in digital marketing and budget management. Candidates should have a relevant bachelor's degree, with an MBA preferred. Join a fast-growing team committed to innovation in the hospitality industry, offering a competitive package and development opportunities.

Benefits

Competitive package

Development opportunities

Innovative working environment

Qualifications

• Minimum of 10 years of marketing experience, with at least 5 years in a leadership role.
• Experience in the hospitality, luxury, or service industry is preferred.
• Ability to manage large teams and drive organizational change.

Responsibilities

• Lead and develop the overall marketing strategy aligned with business goals.
• Oversee brand positioning and maintain a strong brand identity.
• Develop integrated marketing campaigns to drive customer engagement.
• Manage marketing budget and optimize resource allocation.
• Mentor and inspire a high-performing marketing team.

Skills

Leadership capabilities

Strategic thinking

Digital marketing

Analytical skills

Excellent communication

Creativity & innovation

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA or equivalent advanced degree

Job description

Responsibilities

• Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with All Inclusive Collection Properties business goals. Manage the marketing department ensuring effective execution of all marketing initiatives and campaigns across digital traditional and experiential channels.
• Brand Vision & Positioning: Oversee and refine the brands positioning ensuring consistency and alignment with the companys mission values and target market. Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
• Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition engagement and retention. Ensure that all marketing campaigns are cohesive well-executed and deliver measurable results.
• Digital Transformation: Lead the digital marketing efforts ensuring a robust online presence through SEO/SEM social media content marketing email campaigns and paid media. Foster innovation in digital marketing practices and lead the companys digital transformation initiatives.
• Market Research & Insights: Leverage market research data analytics and customer insights to stay ahead of industry trends understand audience needs and identify opportunities for growth and market penetration.
• Cross-functional Collaboration: Work closely with senior leadership sales and revenue management teams to align marketing efforts with revenue goals and business objectives. Ensure strong communication and collaboration across departments.
• Budget & Resource Management: Develop and manage the marketing budget ensuring cost-effective use of resources to maximize ROI. Optimize resource allocation across all marketing initiatives.
• Team Leadership & Development: Lead mentor and inspire a high-performing marketing team. Promote a culture of creativity collaboration and innovation. Provide guidance and professional development opportunities to team members.

Stakeholder Communication: Serve as the primary point of contact for marketing-related matters presenting strategy updates and results to senior executives and stakeholders.

Qualifications

• Education: Bachelors degree in Marketing Business Administration Communications or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience with at least 5 years in a leadership role preferably in the hospitality luxury or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams influencing cross-functional teams and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies including SEO SEM social media marketing content marketing and email marketing.
• Creativity & Innovation: A forward-thinking innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data measure campaign performance and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources with a track record of maximizing ROI.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group committed not only to building new hotels but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.

Remote Work : No

Employment Type : Full-time