Assistant Marketing Manager - IMC Strategy (Arabic Speaker)

SAMSUNG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading technology company is seeking an Assistant Marketing Manager in Dubai to drive innovative partnerships and execute event activations. The ideal candidate will have 6 to 8 years of experience, a Bachelor's degree in Marketing, and fluency in both Arabic and English. Exceptional project management and negotiation skills are essential for success in this role.

Benefits

Competitive salary

Flexible working hours

Top-tier medical insurance

22 days of annual leave

Birthday leave

Yearly air ticket allowance

Qualifications

• 6 to 8 years of experience in driving innovative partnerships and product experiences.
• Proven track record in managing brand activations and co-marketing campaigns.
• Comfortable working in a fast-paced and dynamic global organization.

Responsibilities

• Identify and execute innovative partnership strategies.
• Conceptualize and lead end-to-end planning of events.
• Deliver high-quality, on-brand event experiences.
• Negotiate collaboration opportunities with partners.
• Collaborate with sales teams to develop joint marketing plans.

Skills

Partnership strategies

Event planning

Negotiation

Digital and Social Media understanding

Project management

Fluency in Arabic and English

Education

Bachelor’s degree in Marketing or related field

Job description

Overview

Position Summary

We are seeking a talented Assistant Marketing Manager to drive business growth by creating successful partnerships, co-marketing opportunities with Operators partners, and plan innovative event activations that are aligned with Mobile eXperience (MX) IMC strategy, and deliver measurable results.

Responsibilities

• Identify, develop and execute innovative partnership strategies with global and local brands, to elevate Samsung’s leadership in mobile innovation and reach new audiences
• Conceptualize and lead end-to-end planning of events, product launches, pop-ups and product experiences that highlight Samsung’s ecosystem of mobile products
• Deliver high-quality, on-brand event experiences that effectively connect consumers with products through storytelling, immersive consumer journey and interactive engagement touchpoints
• Negotiate collaboration opportunities with partners to maximize reach and impact
• Collaborate with B2C Operators Sales team in Samsung and MarComm team in Operator Partners to develop, propose and implement joint marketing plans and campaigns to maximise brand visibility, product adoption, and sales through Operators’ channels
• Manage global and local asset distribution to support Operators’ marketing activities for Mobile product launches
• Lead end-to-end execution of marketing campaigns (Events, Partnerships and Co-Marketing with Operators), including budget planning, briefing, campaign development, stakeholders’ approvals and implementation
• Monitor, measure and report performance and optimisations of Events, Partnerships and Operators’ Co-Marketing activities across all channels for 360 campaigns (On-Ground Activations, Digital, Social Media, CRM, Influencers, PR & Paid Media)
• Work closely with all Mobile eXperience (MX) & Corporate Marketing team members to ensure channel strategies are aligned with business objectives, brand voice and IMC strategies, and to ensure on-time execution and KPI achievements

Qualifications

• Bachelor’s degree in Marketing, or a related field
• 6 to 8 years of experience in driving innovative partnerships and product experiences (event activations), preferably within FMCG / Telecom / Technology
• Proven track record in managing brand activations, partner relationships and co-marketing campaigns, while delivering impactful results
• Understanding of Digital and Social Media platforms
• Team-player with strong engagement, storytelling and presentation skills
• Business experience in MENA markets (UAE & GCC)
• Exceptional project management, organizational and communication skills
• Comfortable working in a fast-paced and dynamic global organization
• Ambitious mind-set to push beyond the boundaries, innovate and succeed
• Must be fluent in both Arabic and English, with excellent written and communication skills

Benefits

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, Top-Tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)