1.733
Key Account Manager-Jobs in United States
Shopper Marketing Manager : Personal Care
Tiger Brands
Johannesburg
Vor Ort
ZAR 600.000 - 800.000
Vor 7 Tagen
Sei unter den ersten Bewerbenden
Ich möchte über neue Stellenangebote mit dem Stichwort „Key Account Manager“ benachrichtigt werden.
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Shopper Marketing Manager : Personal Care
Tiger Brands
Johannesburg
Vor Ort
ZAR 600.000 - 800.000
Vollzeit
Vor 7 Tagen
Sei unter den ersten Bewerbenden
Zusammenfassung
A leading FMCG company in Johannesburg is seeking a Shopper Marketing Manager for Personal Care. The role involves developing strategic plans to enhance brand participation and consumer engagement. Candidates should have a commercial bachelor's degree and 2-3 years of FMCG experience. Strong communication and project management skills are essential. This is a full-time role offering a dynamic work environment.
Qualifikationen
- 2-3 years work experience across FMCG Trade / Category / RM.
- Category management experience is advantageous.
- Experience in Brand Marketing is considered useful.
Aufgaben
- Motivate and deliver Shopper Research for insights.
- Develop strategic shopper plans in collaboration with Marketing.
- Manage promotional mechanics and pricing levels.
- Ensure timely execution of shopper marketing plans.
- Drive launch GTM to maximize impact in trade outlets.
Kenntnisse
Shopper Research
Strategic Planning
Revenue Management
Project Management
Communication Skills
Ausbildung
3-year bachelor's degree in a commercial field
Jobbeschreibung
Job title : Shopper Marketing Manager : Personal Care
Job Location : Gauteng, Johannesburg
Deadline : October 23, 2025
Overview
Job title : Shopper Marketing Manager : Personal Care
Job Location : Gauteng, Johannesburg
Deadline : October 23, 2025
WHAT YOU’LL BRING TO THE TABLE
- CATEGORY & SHOPPER UNDERSTANDING Motivates for & delivers Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities
- STRATEGIC SHOPPER PLANS Works closely with Marketing to develop strategic shopper plans (including shopper presence, value, & engagement) in support of brand equity building, share gains, innovation launches, & purchasing behaviour to drive brand participation in targeted consumption occasions & usage, determining & managing associated shopper activation budgets. Collaborates with Trade Marketing to build Channel / Cluster “Look of Success,” launch GTM plans, & shopper campaigns to deliver the strategic shopper plans as well as Channel / Cluster / Customer specific initiatives to take advantage of identified basket conversion opportunities for category / brand. Supports Trade Marketing in building commercial arguments for customers & provides strategic shopper inputs into Joint Business Planning & Category Reviews. Quarterly strategy reviews are undertaken and Shopper Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & identified risks.
REVENUE MANAGEMENT
- Approach Work closely with Revenue Management & Trade Marketing to :
- Review packprice architecture by channel / cluster to meet shopper needs & optimise range performance for TB & the trade
- Determine optimised promotional mechanics & pricing levels by channel / cluster to drive brand switching & profitably build basket size / mix in line with shopper plans
PERFORMANCE MANAGEMENT
- Ensure that all shopper marketing plans are executed on time & in full, delivering the objectives / ROI set, timeously addressing delays & shortfalls
- Proactively drive launch GTM to maximise the impact & traction of brand innovations in targeted trade outlets
- Prepare routine reviews of category & brand performance (sales out / basket KPIs) detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities
- Support Trade Marketing in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives.
SHOPPER LEADERSHIP
- Leverage understanding of shoppers & their role of in category / brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers
ANALYSIS & INSIGHTS
- Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights
PROJECT MANAGEMENT
- Effective project management skills, proactive performance management and commitment to the achievement of business objectives set
IMPACTFUL COMMUNICATION
- Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support
SHOPPER LEADERSHIP
- Leverage understanding of shoppers & their role of in category / brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers
ANALYSIS & INSIGHTS
- Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights
PROJECT MANAGEMENT
- Effective project management skills, proactive performance management and commitment to the achievement of business objectives set
IMPACTFUL COMMUNICATION
- Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support
ESSENTIAL SKILLS & QUALIFICATIONS :
- 3-year bachelor\'s degree in a commercial field
- 2-3years work experience across FMCG Trade / Category / RM
- Category management experience is advantageous
- Time in Brand Marketing is considered useful
- Media / Advertising / Branding jobs
* Der Gehaltsbenchmark wird auf Basis der Zielgehälter bei führenden Unternehmen in der jeweiligen Branche ermittelt und dient Premium-Nutzer:innen als Richtlinie zur Bewertung offener Positionen und als Orientierungshilfe bei Gehaltsverhandlungen. Der Gehaltsbenchmark wird nicht direkt vom Unternehmen angegeben. Er kann deutlich über bzw. unter diesem Wert liegen.
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