Marketing Enabler

Roche; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading global healthcare company in Johannesburg is seeking a Marketing Enabler to develop and execute marketing strategies that drive patient value creation. The ideal candidate will have a completed undergraduate degree and 5 years of marketing experience in the Pharmaceutical industry. This role emphasizes collaboration with cross-functional teams and the ability to blend scientific insights with marketing expertise. Join us to innovate healthcare solutions that make a difference.

Qualifications

• 5 years of proven marketing experience in the Pharmaceutical industry, specifically in marketing/product management or digital marketing.
• Experience in specialized therapeutic areas: Oncology, Haematology, or Rare Diseases.
• Strong knowledge of the pharma industry life cycle management and pharma marketing processes.

Responsibilities

• Develop and execute marketing strategies for therapeutic areas.
• Align with broader networks to identify new opportunities and solutions.
• Collaborate with the squad lead to localize and execute tactics.

Skills

Digital Marketing

B2B Sales

Marketing

Pardot

Marketing Automation

Customer Segmentation

HubSpot

Multichannel Marketing

Market Research

Affiliate Marketing

Social Media Management

Lead Generation

Education

Completed undergraduate degree (scientific or business)

Job description

The Position

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Opportunity

Are you a passionate and experienced marketing professional ready to make a significant impact in healthcare Were looking for a Marketing Enabler based in Gauteng to join our team and drive value creation for patients our business and external stakeholders.

Collaborate with Patient Journey Partners (PJPs) and the Disease Area Squad Team members ( e.g. Squad lead Medical Market Access & Finance) to deliver meaningful benefits through innovative solutions. This could involve product innovation treatment pathway design new patient services operational efficiency improvements global knowledge sharing or external collaborations.

Key Responsibilities

• Develop and execute marketing strategies for therapeutic areas working closely with your Squad and PJPs.
• Align with broader and global networks to identify new opportunities and solutions.
• Collaborate closely with the squad lead to localize and execute tactics in partnership with global networks
• Oversee the patient journey contributing to value creation by supporting successful projects.
• Translate scientific data into commercial insights providing marketing expertise and optimizing new product launches.
• Stay current on commercialization strategies by participating in congresses scientific meetings and global update meetings.
• Identify and address opportunities and challenges in the Patient Journey leveraging insights from PJPs your Squad and external engagements.
• Design and implement measurement strategies to ensure outcomes are met and impact is tracked.
• Own the annual business plan gathering insights formulating strategic plans and identifying opportunities and challenges.
• Develop marketing materials in collaboration with cross-functional teams.
• Prepare and update training materials delivering internal education and training programs.
• Act as a marketing expert generating strategies and communication content for digital platforms.
• Leverage digital channels and tools for effective digital communications and enhanced customer experiences.
• Ensure continuous sales and logistics forecasting working closely with PJPs your Squad and the Finance team.

Who Are Looking For

• A completed undergraduate degree (scientific or business).
• 5 years of proven marketing experience in the Pharmaceutical industry specifically in marketing / product management or digital marketing.
• Working Experience in specialized therapeutic areas Oncology Haematology orRare Diseases
• Strong knowledge of the pharma industry life cycle management and pharma marketing processes.
• Demonstrated ability to build relationships work effectively in project teams and influence internal members and key stakeholders.
• Digital literacy with a good understanding of digital solutions supporting patients in the market.

Apply now and make a meaningful impact in healthcare!

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type

Full-Time

Experience

5 years

Vacancy

1

Equal Opportunity Employer

Roche is an Equal Opportunity Employer.

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.