Marketing Communications Specialist

Mayfly Agri (Pty) Ltd; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An agricultural company based in Durban is looking for a Marketing and Communications Manager. The ideal candidate will draft marketing plans, manage budgets, and execute product communications across various platforms. Responsibilities include event organization and stakeholder management. A tertiary qualification in Marketing and/or Communication and at least 2 years of experience in a similar role are essential. This position demands strong communication skills in English and Afrikaans, along with the ability to interface effectively at all levels.

Qualifications

• Minimum 2 years' experience in a marketing communication position.
• Industry experience preferred.
• Ability to interface with internal and external stakeholders at all levels.

Responsibilities

• Draft an annual marketing promotion plan in conjunction with the Head of Department.
• Maintain a record of the approved annual marketing expense budget.
• Execute product and services communication, including launches and campaigns.
• Plan and implement advertising in agricultural publications and social media channels.
• Organise and attend events including Farmers' Days and annual Agents' Conference.

Skills

Good communication skills

Presentation skills

Stakeholder management

Education

Tertiary qualification in Marketing and/or Communication

Job description

Marketing and Communications Manager Reference: PTA

Responsibilities

• Draft an annual marketing promotion plan in conjunction with the Head of Department, after receiving inputs from portfolio management and Regional Marketing Officers.
• Maintain a record of the approved annual marketing expense budget and report status monthly to the head of department.
• Execute product and services communication, including launches, campaigns, and related activities.
• Plan and implement advertising in agricultural publications, press releases, adverts, web placements, and social media channels (Facebook, YouTube, Instagram, etc.).
• Conceptualise and execute innovative display models and promotional items for trade shows and events.
• Produce in‑house artwork for print and multimedia production.
• Coordinate with designers to create marketing collateral such as brochures, event invitations, videos, and other assets.
• Provide support to Business and Marketing Managers, Stewardship and AFAS programmes and Agents with promotion requirements (e.g., sponsorships, Farmers' Days clothing, handouts, banners, gifts).
• Manage Southern Africa web communication, company websites and related digital platforms.
• Identify and assess events as potential promotional platforms.
• Organise and attend events including Farmers' Days, annual Agents' Conference, expos, and trade shows.
• Request supplier quotes, obtain management approval, receive orders, and process invoices and payments.
• Manage hospitality events as a customer‑service and promotion tool.
• Propose and contribute to product communication plans and initiatives, including web communication.
• Maintain the company's corporate image and identity in alignment with the communications department.
• Maintain the trade‑name database in coordination with the global legal and registration department.
• Ensure new product names are registered as requested by the Portfolio Manager.
• Keep the trade‑name summary up to date.
• Ensure alignment with AME branding policy for all marketing activities, following global guidelines.
• Keep the marketing budget updated.
• Order all company business cards.
• Maintain libraries of electronic collateral and content such as open design files, stock image library and rendered files (print and multimedia).
• Ensure contractual obligations for hospitality, trade show agreements, and others meet legal requirements.

Qualifications

• Tertiary qualification in Marketing and/or Communication.
• Minimum 2 years' experience in a marketing communication position.
• Industry experience preferred.
• Good communication and presentation skills in English and Afrikaans.
• Ability to interface with internal and external stakeholders at all levels.