You will be responsible for leading and inspiring a team of talented art directors to create exceptional visual concepts across all channels. You will play a pivotal role in developing innovative and impactful campaigns that resonate with our target audiences, driving brand awareness and engagement.
Responsibilities
- Oversee and mentor a team of art directors, providing guidance, support, and inspiration to foster their creative growth.
- Drive the development of innovative and compelling creative concepts that align with client objectives and brand identity.
- Ensure the highest standards of quality and execution in all creative deliverables.
- Lead and inspire Art Direction best practice.
- Ensure consistency and integration of art direction across all communication channels.
- Responsible for seeing the idea through the creative process to final sign off.
- Mentor junior and mid-level art directors.
- Participate in new business initiatives, from identifying opportunities to pitch development.
- Hands‑on creative development from concept to implementation.
- Provide quality assurance of all creative deliverables.
- Collaborate with copywriters and other team members to develop the overarching creative strategy and big ideas for campaigns.
- Demonstrate a strong understanding of consumer insights and market trends to create relevant and engaging content.
- Think critically and creatively to solve complex challenges and generate unique solutions.
- Interact with other agency teams / divisions to develop creative concepts.
- Work to brief and show understanding and relevance to the target market.
- Research and implement AI‑powered design tools and techniques to streamline workflows and enhance creative output.
- Utilize AI algorithms for tasks such as generating design ideas, creating custom illustrations, and optimizing visual assets.
- Stay up to date on the latest design software, hardware, and industry trends.
- Leverage technical skills to create visually impactful and technically sound designs.
- Create social, digital, print, TV, OOH and editorial layouts and oversee shoots.
- Manage the day‑to‑day operations of the art direction team, including workflow, deadlines, and – along with Traffic – optimal resource allocation to enable quality delivery.
- Ensure efficient and effective execution of creative projects, from concept to completion.
- Collaborate with production teams to ensure seamless transition of creative concepts into production.
- Oversee creative consultations with strategy and account teams to assure appropriate creative strategies, adequacy / accuracy of input, production support, necessary reviews, and client presentations.
- Present creative concepts to clients and effectively communicate the creative rationale and solution, ensuring all concepts are well thought‑out, strategic, highly creative, and effectively answer the brief requirements.
- Build strong relationships with clients and foster trust and collaboration.
- Address client feedback objectively and openly, and make necessary adjustments to creative deliverables.
- Demonstrate a deep understanding of retail marketing and consumer behaviour.
- Develop creative concepts that are tailored to the unique challenges and opportunities of the retail environment.
- Integrate AI‑powered design tools wherever possible, streamlining workflows and enhancing creative output.
- Ensure team proficiency with the latest design software.
Leadership and Team Development
- Conduct performance reviews and individual development plans for team members, focusing on creative growth and skill enhancement.
- Achieve consistent team satisfaction scores, measuring the effectiveness of mentorship and guidance provided to junior and mid‑level art directors.
Consistency in Creative Output
- Maintain consistently high levels of adherence to brand standards and quality expectations across all creative deliverables.
- Ensure that % of projects meet consistency and integration standards across channels.
Project Delivery and Resource Management
- Complete creative projects on time and within the allocated resources by effectively managing workflow and collaborating with the Traffic team.
Satisfaction and Communication
- Present creative concepts to clients with a goal to first time approval on initial presentations.
- Satisfactorily address and implement client feedback, ensuring responsiveness to client needs and alignment with project briefs.
Through AI and Technical Proficiency
- Integrate AI‑powered design tools wherever possible, streamlining workflows and enhancing creative output.
- Ensure team proficiency with the latest design software.
Qualifications and Experience
- Tertiary degree or diploma in art direction and marketing and / or communications.
- 8+ years of experience (preference will be given to candidates from agency environments).
- Strong conceptual ability demonstrated by an impressive portfolio of work.
- Experience in omni‑channel advertising is crucial.
- Proven experience as a Creative Group Head or a similar leadership role in advertising or a related field.
- Strong portfolio showcasing exceptional creative concepts and execution across various channels.
- Ability to lead and inspire a team of creative professionals.
- Deep understanding of design principles, typography, and color theory.
- Excellent communication and presentation skills.
- Strong attention to detail and organizational ability.
- Ability to work under pressure and meet tight deadlines.
- Passion for creativity and a commitment to delivering exceptional results.
- Ability to balance working personally on projects, as well as overseeing campaign development within your teams.
- Need to be able to work with Adobe Creative Suite software (Acrobat, InDesign, Photoshop, After Effects, etc.).
- Proficiency with Microsoft Office Suite (MS Word, MS PowerPoint, etc.).
- Team player with the ability to work independently, as well as collaborate with broader teams.
- Resilient, with ability to remain calm in a highly pressurized, fast‑paced environment.
- Creative, out‑of‑the‑box thinker with both a strategic and creative mindset.
- People‑focused, approachable, dependable, emotionally intelligent, empathetic and compassionate.
- Proactive and resilient, assertive, accountable and proactive.
- Problem‑solver, deadline and solution driven.
- Meticulous with excellent attention to detail.
- May be required to work on alcohol brands and / or alcohol‑related material.