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A wellness company in Singapore seeks a Digital Marketing Specialist to develop and manage marketing strategies. The role includes creating engaging content, overseeing social media and website updates, and analyzing campaign performance. Candidates should have a diploma and at least 1 year of related experience. Key skills involve PPC advertising, SEO/SEM, and familiarity with platforms like Shopee and Lazada. This is a great opportunity for someone looking to grow and make an impact in the digital landscape.
Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.
Create content to boost online brand awareness and help drive engagement, traffic and leads.
Manage social media’s back end – Meta Business Suite
Maintain and keep website pages and social platforms updated with the latest promotions/information.
Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
Produce engaging and creative social media content to increase social media presence
Set up conversion and event tracking on the website and across various digital platforms
Monitor marketing channels and marketing metrics to develop marketing reports
Compile digital marketing analytics reports and develop optimization plans
Manage and maintain Shopee and Lazada page etc for sales of in-house products
Copywriting for all social media marketing campaigns and website information.
Create/join marketing campaigns for leads generation and sales growth.
Analyze marketing campaigns effectiveness and deliverables.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.