DIGITAL MARKETING SPECIALIST (JAECOO | OMODA)

Vertex Automobile Pte Ltd; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading automobile company in Singapore is looking for a Digital Marketing Specialist to shape and execute comprehensive digital marketing strategies. You will focus on SEO, SEM, social media marketing, campaign planning, and analytics. The ideal candidate should hold a relevant Bachelor's degree and have 2-3 years of experience in digital marketing. Strong skills in data analysis and communication are essential for this role. This position offers opportunities to develop innovative campaigns that enhance brand visibility.

Qualifications

• 2-3 years of experience in digital marketing, brand management, or similar roles.
• Strong skills in online advertising and campaign analysis.
• Ability to work independently and in a team.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Plan, execute, and monitor PPC campaigns.
• Manage social media presence and engagements.
• Track website performance and optimize for better engagement.
• Create targeted email campaigns to nurture leads.

Skills

Digital marketing

SEO

SEM

Data analysis

Social media management

Communication skills

Organization

Education

Bachelor's degree or diploma in marketing, mass communications, business administration, or a related field

Tools

Google Analytics

Mailchimp

Google Ads

Meta Business Suites

Job description

As a Digital Marketing Specialist, you will be integral to shaping and executing the company’s digital marketing strategy to enhance our online presence. This position involves developing and launching innovative campaigns that drive sales and boost brand visibility.

Responsibilities:

• SEO, SEM & Content Marketing

  Develop and implement comprehensive SEO strategies (on-page, off-page, and technical) and SEM campaigns (Google Ads etc) to improve organic search rankings and online visibility. Conduct keyword research, analyze competitors, and optimize ad campaigns to drive traffic, improve conversions, and ensure cost-effective spending.

• Paid Advertising & Performance Marketing

  Plan, execute, and monitor PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads etc.) to drive traffic and conversions. Continuously track CTR, CPC, and ROI, optimizing campaigns through A/B testing and audience targeting.

• Social Media Marketing

  Manage and expand the company’s presence on Facebook, Instagram, XHS, TikTok, and other platforms through organic content and paid campaigns. Track performance, engage with followers, and collaborate with influencers to boost reach.

• Website Management & Maintenance

  Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines. Optimize website performance, SEO, and user experience for better engagement and conversions. Track website analytics and implement improvements based on insights.

• Email & Lead Generation Campaigns

  Create and implement targeted email campaigns using tools like Mailchimp to nurture leads and improve conversions. Use segmentation, automation, and A/B testing to optimize campaign performance.

• Campaign Planning

  Develop, implement, and manage cross-channel marketing campaigns, setting clear objectives, KPIs, and timelines. Monitor performance and adjust campaigns to maximize lead generation and conversion rates.

• Analytics & Reporting

  Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM dashboards. Generate reports and insights to refine marketing strategies and improve ROI.

• Competitor & Market Research

  Monitor competitor strategies and market trends to identify opportunities for optimization. Conduct ongoing research on customer needs, competitor activities, and industry trends to maintain a competitive edge.

Requirements:

• Bachelor's degree or diploma in marketing, mass communications, business administration, or a related field.
• Proven 2-3 years of experience in digital marketing, brand management, or similar roles.
• Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.
• Strong skills in creating brand awareness, data analysis, online advertising, SEO, digital marketing, and social media management.
• Excellent communication, organization, and problem-solving skills.
• Familiarity with digital marketing tools like Meta Business Suites, Mailchimp, Google Analytics, Google Ads, Facebook Ads and SEO/SEM tools.
• Excellent analytical and data-driven mindset, with the ability to interpret and act on campaign performance data.
• Ability to work both independently and as part of a team.
• Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.