Marketing Transformation Senior Manager

ACCENTURE PTE LTD; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading consulting firm in Singapore is looking for a professional to lead digital marketing transformation initiatives. Responsibilities include driving modern marketing strategies, collaborating across teams, and managing Japanese client relationships. The ideal candidate possesses strong experience in digital marketing and project management, with proficiency in SEO and analytics. Fluency in both Japanese and English is essential for this role, offering opportunities to work on innovative marketing solutions and advanced technologies to foster business growth.

Qualifications

• Proven ability to design comprehensive marketing transformation roadmaps.
• Strong experience in managing multiple projects and stakeholders.
• Proficiency in SEO, SEM, social media advertising, and marketing tools.
• Skilled in data analysis and customer segmentation methodologies.
• Strong leadership presence and excellent communication skills.
• Thrives in dynamic environments with new technologies.
• Fluency in Japanese and English required.

Responsibilities

• Drive the digitalization and modernization of marketing strategies.
• Partner with various teams for cohesive marketing solutions.
• Leverage insights and analytics for effective strategies.
• Champion transformation efforts for enhanced marketing efficiency.
• Define KPIs and refine campaigns for maximum results.
• Implement advanced marketing technologies for growth.
• Act as the primary contact for Japanese clients.

Skills

Strategic Thinking

Project Management

Digital Marketing Expertise

Analytical Skills

Leadership & Communication

Adaptability

Language Skills

Job description

Job Description & Requirements

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at: www.accenture.com/song

Responsibilities

• Lead Marketing Transformation Initiatives: Drive the digitalization and modernization of marketing strategies, processes, and operating models to improve overall effectiveness.
• Cross-Functional Collaboration: Partner with Strategy, Technology, Data & Analytics, and Sales teams to design and implement cohesive, integrated marketing solutions.
• Data-Driven Strategy Development: Leverage customer insights, market trends, and analytics to craft impactful, evidence-based marketing strategies.
• Change Management: Champion organizational transformation efforts, promoting enhanced marketing efficiency, agility, and alignment across teams.
• Performance Monitoring: Define key performance indicators, evaluate ROI, and continuously refine marketing campaigns to maximize results.
• Innovation & Technology Adoption: Implement advanced marketing technologies, automation platforms, and AI-driven solutions to accelerate business growth and operational excellence.
• Japanese Client Management & Consulting: Act as the primary point of contact for Japanese clients, ensuring strategies reflect both Japanese and local market dynamics, and cultural considerations.

Skills

• Strategic Thinking: Proven ability to design comprehensive marketing transformation roadmaps aligned with organizational goals.
• Project Management: Strong experience managing multiple concurrent projects, timelines, and stakeholders.
• Digital Marketing Expertise: Proficiency in SEO, SEM, social media advertising, and marketing automation tools.
• Analytical Skills: Skilled in data analysis, business intelligence platforms, and customer segmentation methodologies.
• Leadership & Communication: Strong leadership presence with excellent communication and stakeholder engagement capabilities.
• Adaptability: Thrives in dynamic environments and quickly adopts new technologies and methodologies.
• Language Skills: Fluency in both Japanese and English (written and spoken) required for effective client engagement and internal collaboration.