Marketing Senior Executive

GOLDLION ENTERPRISE (SINGAPORE) PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading fashion marketing firm in Singapore is looking for a Marketing Manager to oversee marketing strategies aimed at boosting brand awareness and driving sales growth. The candidate should possess at least 3 years of experience in the apparel or lifestyle industry, along with proven skills in digital marketing and team management. Responsibilities include formulating marketing plans, managing budgets, and executing omni-channel campaigns. Proficiency in relevant marketing tools and strong communication skills, with Mandarin as an advantage, are essential for this role.

Qualifications

• Minimum 3 years of marketing experience in apparel, fashion, or lifestyle industry.
• Proven experience in digital marketing and team management.
• In-depth understanding of Singapore's multicultural society and fashion trends.

Responsibilities

• Oversee execution of marketing strategies to drive sales growth.
• Formulate and implement marketing budgets and plans.
• Plan and execute omni-channel campaigns and brand events.

Skills

Digital marketing campaign management

Project management

Communication skills

Cross-departmental collaboration

Education

Bachelor's degree in Marketing/Business Administration

Tools

Photoshop

Adobe Illustrator

Google Analytics

Job description

Work Location: Goldlion Building (nearest Tai Seng MRT)

Reports To: General Manager in China

Job Overview

Oversee the execution of marketing strategies, boost brand awareness, reputation and market share via promotion, brand building, digital marketing and PR, and drive sales growth.

Key Responsibilities

1. Brand Strategy & Market Planning: Formulate and implement marketing budgets/plans; conduct industry and competitor research to support brand positioning and product development; manage brand image and unify brand story, manual and visual/language systems.
2. Integrated Marketing & Promotion: Plan and execute omni-channel campaigns and brand events (pop-ups, fashion shows); operate social/digital platforms and optimize paid ads with data monitoring.
3. Channel Marketing & Sales Support: Cooperate with sales teams on channel-specific promotions and materials; support e-commerce channels; manage CRM for member acquisition, activation and value mining.
4. Media & PR Management: Build and maintain relationships with Singaporean fashion media, KOLs/KOCs; draft and release press releases to enhance positive brand exposure.
5. Team & Data Management: Establish marketing effect evaluation system, provide regular data reports; strictly control marketing budget.
6. Assist in covering eCommerce duties when necessary
7. Perform any other duties assigned by superiors

Requirements

• Bachelor's degree or above (Marketing/Business Administration preferred).
• At least 3 years of marketing experience, with mandatory background in apparel, fashion or lifestyle industry.
• Proven experience in digital marketing campaign and team management.
• Mandatory in-depth understanding of Singapore's multicultural society, fashion trends and consumer behavior.

• Familiar with local digital marketing platforms and e-commerce ecosystems.
• Strong project management and cross-departmental collaboration capabilities.
• Good communication skills; Mandarin is an advantage for liaising with the China team.
• Able to work independently and in a collaborative team environment.
• Short notice period (immediate or within 1 month)
• Capable of data-driven decision-making.
• Proficient in relevant marketing tools, such as Photoshop, Adobe Illustrator and Google Analytics.

How to Apply

📩Submit your resume/CV to: [e-mail]