Regional Advocacy Lead

GROUPM SINGAPORE PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading marketing firm is seeking a Senior Regional Transformation Lead in Singapore to lead influence and advocacy marketing strategies across the APAC region. The ideal candidate will have over 10 years of brand marketing experience, particularly in influence marketing, and demonstrate strong leadership abilities in a regional context. This role offers opportunities for collaborative innovation, centralization initiatives, and cross-functional teamwork in a dynamic marketing environment.

Benefits

Competitive medical plan

Group retirement plans

Paid time off

Employee discounts

Mental health awareness days

Qualifications

• 10-15+ years of brand marketing experience, including 7 years in advocacy or influence marketing.
• Proven track record in influence marketing and advocacy programs.
• Strong understanding of the APAC region and ability to balance regional strategies.

Responsibilities

• Lead the strategic vision for influence and advocacy marketing across APAC.
• Provide strong team leadership ensuring close collaboration.
• Identify technological opportunities to drive scale and efficiencies.

Skills

Brand marketing experience

Influence marketing

Analytical skills

Stakeholder management

Job description

About WPP

WPP is the creative transformative company. We believe that creativity has the power to drive change for the better and build better futures for our people, planet, communities and clients. WPP’s leading global agencies encompass all communications disciplines, including advertising, innovation, experience, commerce, and technology. A non-exhaustive list of WPP agencies in the world includes Ogilvy, GroupM, VML, AKQA, BCW, Landor, etc. As the global leader of modern marketing, WPP is a destination for the best and brightest in our industry with a culture based on the values of openness, optimism, and a commitment to extraordinary work.

We aim to recruit, retain, and engage the most talented people, make everyone feel welcome and included and invest in our people so they can do great work for our clients.

To learn more on WPP, visit wpp.com

Role Summary and Impact

The Senior Regional Transformation Lead/ Director will lead the strategic vision and execution for influence, advocacy, and affiliate marketing. This role requires a forward-thinking approach to Advocacy and Influence strategy with strong leadership capabilities to drive centralization while respecting local market nuances.

The Client

This is a regional role leading the transformation/influence mandate for a large multinational for APAC region.

Key Responsibilities

Strategy & Vision

• Lead the strategic vision for influence, advocacy, and affiliate marketing across the APAC region
• Develop frameworks to effectively integrate other voices in the marketing mix, managing relationships, briefing processes, branding guidelines, and authenticity standards
• Create balanced strategies that leverage regional/centralized approaches while addressing local market needs and cultural nuances
• Collaborate with the cross-function teams to lead centralization initiatives and implement a new operating model that enables end-to-end operations for both WPP and non-WPP markets
• Develop truly integrated strategies that combine media, content, and through-the-funnel solutions
• Leverage the broader WPP network to bring global learnings and best practices to the APAC region

Operational Leadership

• Provide strong team leadership, ensuring close collaboration between in-market WPP teams and the regional client team
• Identify technological opportunities to drive scale and operational efficiencies
• Develop scalable and creative solutions by leveraging data and translating insights into actionable plans
• Establish a data-driven model with clearly defined and measurable results
• Scale knowledge and expertise of the APAC region covering Southeast Asia, South Asia, Australia and other markets
• Co-develop the future role of influence in the total marketing mix and business strategy, balancing creative approaches with data-driven decision making
• Manage a regional Centre of Excellence for influencer marketing, focused on developing strategy, frameworks & cross market alignment
• Partner with local market teams, who will focus on culturally nuanced execution and market specific activations
• Ensure smooth collaboration between the Centre of Excellence and in-market teams to balance regional consistency with local relevance

Required Qualifications

• 10-15+ years of brand marketing experience, including at least 7 years in advocacy, influence, or affiliate marketing, with demonstrated regional leadership.
• Proven track record in influence marketing, advocacy programs, and affiliate strategies.
• Experience leading centralization initiatives and developing new operating models.
• Strong understanding of the APAC region.
• Demonstrated ability to balance regional strategies with local market execution.
• Experience integrating media, content, and performance marketing approaches.
• Strong analytical skills with the ability to derive insights from complex data sets. Excellent stakeholder management skills, particularly with senior client relationships.

Preferred Qualifications

• Experience working with beauty or FMCG brands.
• Knowledge of the APAC region's media and influence landscape.
• Experience with marketing technology platforms and data analytics tools.
• Track record of successful change management in complex organizational structures.
• Experience working in a matrix organization spanning multiple markets.
• Location: Flexible within APAC region (Singapore, Thailand, Indonesia, etc.).
• Travel Requirements: 15-20% regional travel required across APAC markets.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.