Digital Marketing Executive

MIREYA TCM SPA PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A wellness company in Singapore seeks a Digital Marketing Specialist to develop and manage marketing strategies. The role includes creating engaging content, overseeing social media and website updates, and analyzing campaign performance. Candidates should have a diploma and at least 1 year of related experience. Key skills involve PPC advertising, SEO/SEM, and familiarity with platforms like Shopee and Lazada. This is a great opportunity for someone looking to grow and make an impact in the digital landscape.

Qualifications

• Minimally a diploma in related field.
• At least 1 year of experience preferred.

Responsibilities

• Plan and develop Digital Marketing strategy.
• Create content to boost online brand awareness.
• Manage social media’s back end using Meta Business Suite.
• Keep website and social platforms updated.
• Integrate Google Adwords for data-driven decisions.
• Measure and report performance of campaigns.
• Produce engaging social media content.
• Set up conversion and event tracking.
• Monitor channels and metrics for reports.
• Manage Shopee and Lazada pages.
• Copywriting for campaigns and website.
• Create marketing campaigns for lead generation.

Skills

PPC Advertising

SEO/SEM

Shopify

Shopee

Lazada

Qoo10

Social media best practices

Website analytics

Adobe products

Knowledge in Beauty & Wellness

Education

Diploma in related field

Job description

Job Scope

Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.

Create content to boost online brand awareness and help drive engagement, traffic and leads.

Manage social media’s back end – Meta Business Suite

Maintain and keep website pages and social platforms updated with the latest promotions/information.

Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth

Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)

Produce engaging and creative social media content to increase social media presence

Set up conversion and event tracking on the website and across various digital platforms

Monitor marketing channels and marketing metrics to develop marketing reports

Compile digital marketing analytics reports and develop optimization plans

Manage and maintain Shopee and Lazada page etc for sales of in-house products

Copywriting for all social media marketing campaigns and website information.

Create/join marketing campaigns for leads generation and sales growth.

Analyze marketing campaigns effectiveness and deliverables.

Requirements

• Must possess minimally a diploma in related field
• Prefer to have at least 1 year of experience in the related field

Key Skills

• PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms
• Good knowledge of various social media platforms, best practices, and website analytics
• Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing
• Analytical and able to work independently
• Excellent time-management skills
• Knowledge of Adobe products would be an added advantage
• Knowledge in Beauty & Wellness would be an added advantage