Senior Manager, Regional Marketing (Strategy/Medical Lab/East/Upto$12k+AWS+VB)JF

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a candidate for a Business Strategy role focused on delivering marketing strategies and managing competitor intelligence. The position involves developing key customer engagement strategies, delivering marketing insights, and overseeing annual campaigns to meet growth targets. Strong communication and analytical skills are essential, along with a proactive approach to market feedback and competitor analysis. Interested applicants should apply promptly as only shortlisted candidates will be notified.

Responsibilities

• Deliver long-term disease state value strategies.
• Conduct Sales and Marketing Boot Camp trainings.
• Develop Reference sites and KOLs for marketing growth.
• Capture high-value market feedback from events.
• Run regional annual marketing campaigns to meet targets.

Job description

Job Description

Business Strategy

• Responsible for delivering long-term disease state value strategies with clinical practice guidelines across portfolio
• Conduct Sales and Marketing Boot Camp trainings
• Responsible to test and refine marketing strategies and tactics from War Games for all BU
• Integrate 3P products into marketing portfolio
• Responsible for delivery of clinical, managerial and operational value messaging in alignment with other teams.

Commercial Operations

• Develop Reference sites and KOLs to support marketing growth strategies
• Responsible for the Regional KOL list and engagement tools
• Responsible to capture high value market feedback from all customer facing events
• Establish engagement strategy of key customers and stakeholders through exhibition, congresses and online/ hybrid events
• Responsible for delivering marketing insights across all intel sources and activities to dynamically adjust marketing tactics

Marketing

• Establish engagement strategy of key customers and stakeholders through exhibition, congresses and online/ hybrid events
• Responsible for regional annual marketing campaigns to deliver growth targets
• Responsible for creating and deploying marketing tools and stories to increase value messaging across all products, workflows, and clinical areas.
• Responsible for comprehensive KOL and customer list to enhance specificity of engagement across all events
• Responsible for the design and distribution of all regional marketing collaterals
• Responsible for the design and execution of market surveys across all events to capture VOC, market volumes and pricing, leads in as many events as feasible

Competitor Intelligence

• Responsible for proactively capturing competitor intel and pricing to support the explicity needs of Market Development
• Responsible for ensuring Win/Loss countermeasures concerning marketing aspects are delivered increase wins and reduce losses
• Responsible for ensuring proactive monthly delivery of online Competitor insights to all affiliates and relevant business partners

Training

• Responsible for structured basic and intermediate LMS training across marketing messaging and disease state strategies
• Liaise across RHQs to deliver comprehensive and up to date LMS training on major competitor brands and products. Ensure Affiliate learning and competency on all materials.
• Responsible for the continuous update of Competitor Fact Sheets and equivalent tools.
• Responsible for regional physical workshops and role play training for CSS using Disease State strategies and competitor countermeasures to enhance sales competency.

Additional Projects

• Participate in Special Projects as assigned
• Represent Regional Market Intelligence in global assignments where necessary

How to apply

Interested applicants, please click on “Apply Now”. We regret only shortlisted candidates will be notified.