Zone commercial manager: Run, Health and Sport Accessories, Wheels

DESIPRO PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading commercial enterprise in Singapore is seeking a Zone Commercial Manager to coordinate and implement commercial strategies that drive market share growth. Responsibilities include analyzing business performance, building alignment across functions, and delivering actionable insights. The ideal candidate has a strong background in marketing, financial planning, and retail dynamics. They will lead teams, ensure customer satisfaction, and support significant market initiatives. This role demands proactive coordination and strategic foresight.

Qualifications

• Professional working proficiency in English (B2 level or higher).
• Relevant experience in Marketing or Commercial functions.
• Strong knowledge of Go-to-Market (GTM) and Activation Strategies.

Responsibilities

• Coordinate short & long-term commercial strategies to gain market share.
• Build and implement commercial strategies in collaboration with teams.
• Analyze business performance and ensure action plan deployment.

Skills

Professional working proficiency in English

Experience in Marketing or Commercial functions

Knowledge of Go-to-Market (GTM) strategies

Understanding of Financial Planning

Strong understanding of Customer Experience (CX) levers

Experience in Retail Acumen

Job description

The Zone Commercial Manager coordinates the construction and implementation of short & long‑term commercial strategies by exploring growth drivers and managing sustainable commercial projects to gain market share.

Build the commercial and tactical strategy

• Build the commercial and tactical strategy Y+2 (Tactical), Y+1 (Operational) and Y+0 (Executive) in collaboration with marketing, supply, and retail.

• Identify & summarize the market trends, retailers of my sport universe in the zone, the new channels opportunities, and key commercial opportunities.

• Manage “the countries major needs” process of the zone: launch, collect, synthesize, and share.

• Decide of the commercial conquest segment (sport / target customer), based on category strategies, countries, & marketing priorities.

• Compile the countries business plan and ensure the alignment between Countries & category managers for my universe (Y+3 & Y+1).

• Share the activation plan to the category managers & select with countries the most relevant offer for the commercial dynamism.

• Support and follow country range choices with Country sales managers (Conjoncture notes, performance analysis, Circular services).

• Conquest new & specific market segments, supporting the development of significant commercial solutions.

Boost the business

• Define commercial strategies based on collaboration with the project team: set business targets, develop existing and new markets, target customers.

• Anticipate & prioritize sales activation plans according to commercial strategies, forecast business volumes by building 1 yearly activation plan (decide and choose products).

• Launch the business season with all countries by introducing the activation plan and winning points synthesis.

• Animate functionally execution & performance of strategies (regular routines with country sales managers, visits of priority geographies).

• Raise local initiatives in success to the countries to scale these initiatives to others.

• Ensure the quality of the Training “PRE” (propose the right equipment) by the availability of an adapted content & by training the country referents for the zone.

• Animate the DPB process (decathlon product barometer).

• Communicate all informations related to offers & commercial decisions to country sales managers.

Business Performance Analysis & Monitoring

• Analyse the Business performance, ensure commercial action plan deployment.

• Monitor & align the different business forecast with country/zone/supply, analyze business performance indicators.

• Collect action plans from countries on local alert & report to Universe & zone stakeholders during MBR, QBR, SOE by providing dashboards with indicators (pricing, dynamism co, commercial campaign result, local availability…).

• Propose different commercial action plans to react to business local needs (initially drawn up with categories & retail groups).

• Analyze and present the performances of commercial strategies, during the “commercial” TOP/FLOP, and carry out together, with the supply and marketing teams, the performance milestones (QBR/MBR, end of season debrief).

Profile

Technical Skills & Knowledge

• Professional working proficiency in English (B2 level or higher).

• Relevant experience in Marketing or Commercial functions.

• Strong knowledge of Go-to-Market (GTM) and Activation Strategies.

• Good exposure to Customer Experience (CX) levers and Visual Merchandising.

• Solid understanding of Financial Planning.

• Profile with experience in the exact role is preferred.

Core Competencies & Mindset

• Federation and Leadership: Capacity to federate teams and provide clear direction by giving sense, simplifying complex issues, prioritizing tasks, and making timely decisions.

• Retail Acumen: Deep understanding of current retail challenges and market dynamics.

• Action-Oriented: A proactive, "challenger" and "conqueror" mindset, driven to achieve business results.

• Customer & Business Focus: Highly motivated by both customer satisfaction and overall business performance.

• Problem Solving: Demonstrated ability to react quickly and find effective solutions under pressure.

• Coordination: Excellent coordination skills with the ability to manage complex projects and multiple stakeholders.