VP, Emerging Affluent Marketing

HSBC Global Services Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A global banking institution in Singapore is seeking a VP for Emerging Affluent Marketing. The successful candidate will develop and implement marketing strategies to foster revenue growth in the Emerging Affluent segment, leveraging data-driven campaigns across multiple channels. This leadership role requires a proven track record in content marketing, stakeholder relationship management, and a strong understanding of digital marketing trends. Join a dynamic team where diverse perspectives are valued and professional growth is encouraged.

Qualifications

• Proven ability to lead content and consumer marketing.
• Highly analytical with interest in digital engagement metrics.
• Agile self-starter with a passion for digital marketing.

Responsibilities

• Develop and implement marketing strategies for Emerging Affluent segment.
• Plan full funnel marketing campaigns across various channels.
• Manage stakeholder relationships to align marketing priorities.

Skills

Leadership in marketing

Analytical skills

Stakeholder management

Digital marketing knowledge

Content marketing

Team collaboration

Job description

We are currently seeking a high calibre professional to join our team as a VP, Emerging Affluent Marketing.

In this role you will:

• Be mainly responsible for developing and implementing Emerging Affluent segment marketing strategies and activities through various strategic campaigns in support of the businesses to achieve their strategic objectives bundling CASA with cards, loans and other retail products
• Support revenue growth of the Emerging Affluent (EA) segment via integrated Full Funnel, data-driven marketing activities that increase awareness, consideration, and adoption of products amongst existing and new customers
• Develop and build marketing campaigns based on customer insights and pain points, and to effectively acquire quality EA customers who will eventually kickstart their wealth journey with us
• Plan and deliver full funnel marketing approach across offline channels, social media, digital channels and affiliate partners that drive conversions. Be the person driving high quality digital acquisition and engagement
• Work with various creative, media and digital agencies and manage and lead end-to-end campaign planning, evaluation and reporting. Ensure that end-to-end performance tracking is in place (from applications to conversion)
• Work independently to nurture and manage internal (business, compliance, legal, group communications) and external (agencies, production, partners) stakeholder relationships and ensure alignment with business priorities
• Ensure all activities adhere to established marketing processes and policies and reinforce the brand values
• Manage events to build client engagement throughout the year and support Sponsorship events’ related workstreams

To be successful you will need:

• Proven ability to lead content, consumer & events marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing formats/technologies, industry trends) and internally (P&L, other LOBs)
• Highly analytical with keen interest in understanding behavioral, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel
• Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit
• Be a team player yet able to work independently and lead on projects
• Be able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
• Have sound knowledge of integrated marketing especially digital and social marketing
• Modern Marketing professional with understanding of latest developments in the marketing and media world

Opening up a world of opportunity

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Issued by The Hongkong and Shanghai Banking Corporation Limited.