User Growth Manager

HKDAG (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 65,000 - 85,000; Full time

Job summary

A leading digital asset management firm in Singapore is seeking an experienced marketing professional to develop and execute strategies that support fundraising initiatives and enhance brand visibility. The ideal candidate has over 5 years of experience in marketing or communications, particularly in financial services, and possesses strong written and verbal communication skills. This role also involves digital marketing management and collaboration with sales teams.

Qualifications

• 5+ years of experience in marketing, PR, or communications.
• Deep understanding of traditional financial markets.
• Proven track record in developing marketing campaigns.

Responsibilities

• Develop and execute marketing strategies to support fundraising initiatives.
• Strengthen the company’s positioning through brand messaging.
• Drive the firm’s presence across digital channels.

Skills

Marketing strategies

Public relations

Communication skills

Digital marketing tools

Content creation

Education

Bachelor’s degree in Marketing, Communications, Finance

Tools

Analytics platforms

Social media management tools

Job description

Key Responsibilities

• Develop and execute marketing strategies and integrated campaigns to support fundraising initiatives and product awareness across Fund products and other offerings.
• Strengthen the company’s positioning as a trusted and innovative digital asset manager through consistent brand messaging, visual identity, and storytelling.
• Collaborate with investment teams to produce marketing collateral, fund fact sheets, client newsletters, and thought leadership pieces tailored for HNWIs, family offices, and institutional clients.
• Drive the firm’s presence across digital channels including LinkedIn, Twitter, and industry forums, ensuring content resonates with investors and the wider community. Monitor analytics to measure campaign effectiveness and optimize digital engagement.
• Manage relationships with financial and industry media, coordinate press releases, and seek opportunities for executive visibility (interviews, bylines, conferences, panels).
• Support investor roadshows, networking events, and client seminars by coordinating marketing materials, guest invitations, and event publicity.
• Partner with business development and sales teams to align marketing initiatives with fundraising goals and ensure consistency across client-facing communications.

Qualifications

• Bachelor’s degree in Marketing, Communications, Finance, or related discipline, possess deep understanding of traditional financial markets.
• 5+ years of experience in marketing, PR, or communications, preferably within asset management, financial services, or digital assets companies.
• Proven track record in developing marketing campaigns and managing PR/media strategies.
• Strong written and verbal communication skills, with the ability to craft compelling narratives for sophisticated investors.
• Familiarity with digital asset markets and investment products strongly preferred.
• Proficiency in digital marketing tools, analytics platforms, and social media management.