Training Manager (Sales & Aftersales)

BYD (SINGAPORE) PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading automotive company in Singapore is seeking an experienced Sales Trainer to design and execute comprehensive training strategies for both sales and aftersales teams. The role involves assessing training needs, creating onboarding programs, and providing data-driven insights on training effectiveness. The ideal candidate must have 3-5 years of relevant experience, strong knowledge of sales methodologies, and excellent coaching skills. This position offers an opportunity to lead a national training team and engage with dealership leadership.

Qualifications

• 3-5 years of training experience as a Sales Trainer or similar role.
• Strong knowledge of sales processes, methodologies, and automotive aftersales.
• Leadership capabilities and adaptability to dynamic environments.

Responsibilities

• Design and execute end-to-end training strategy for sales and aftersales.
• Lead training needs assessment to align with business goals.
• Provide feedback to management on training effectiveness.
• Establish and manage in-house trainers at dealerships.

Skills

Sales training

Coaching

Performance analytics

Sales processes knowledge

Facilitation skills

Job description

Training Development

• Design and execute end-to-end Sales & Aftersales training strategy
• Lead and assess training needs make sure is align with business goals: sales growth, NPS improvement, and dealer success
• Regularly update training materials to reflect new products, services, sales techniques, and market trends
• Create sales onboarding program including sales techniques, product knowledge, objection handling, digital selling
• Implement aftersales program including service advisor skills, technical awareness, service process training, upselling techniques
• Lead national training team; coordinate across sales, service & marketing
• Partner with dealer leadership for full program engagement

In-House Trainer Development & Governance

• Establish & manage in-house trainers at dealerships
• Set clear KPIs, coach regularly, and ensure consistent local rollout

Data-Driven Execution

• Provide detailed feedback and reports to sales management on the effectiveness of training sessions and overall impact on sales performance
• Analyze sales team performance and identify areas where further development or training is required

Qualification

• 3-5 years training experience with proven experience as a Sales Trainer or similar role in a sales-driven environment
• In-depth knowledge of sales processes, methodologies, and best practices
• Strong sales & aftersales knowledge (automotive preferred)
• Skilled in facilitation, coaching, and performance analytics (Certification in sales training or coaching is a plus)
• Strategic thinker, execution-focused, and customer-obsessed
• Leadership capabilities for guiding a team
• Adaptability to a dynamic, fast-paced industry