Trade Marketing Executive

5G-Starlink Pte.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent technology firm in Singapore is seeking a candidate for Trade Marketing to optimize communication between Sales and Marketing. Responsibilities include executing channel strategies, monitoring promotions, and evaluating effectiveness of marketing activities. The ideal candidate should possess a Bachelor's degree in Marketing or related fields, with at least 2 years of experience in FMCG. The role demands strong interpersonal and analytical skills along with proficiency in Excel and PowerPoint.

Qualifications

• Minimum 2 years' experience in Trade Marketing or Category experience in FMCG environment.
• 1 to 2 years experience in Marketing and Sales functions can also be considered.
• Capable of handling multiple tasks in a fast-paced environment.

Responsibilities

• Manage customer management business process to enhance communication.
• Develop and execute channel strategies and trade promotions.
• Monitor competitive activities and report on promotions.
• Identify sales gaps and propose solutions with Key Account Managers.
• Evaluate effectiveness of trade promotions and make recommendations.
• Support new product launches and ensure in-store visibility.

Skills

Interpersonal skills

Analytical skills

Presentation skills

Communication skills

Multi-tasking

Education

Bachelors Degree in Marketing, Sales or Management

Tools

Excel

PowerPoint

Job description

• Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.
• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.
• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes
• Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
• Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail account.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company objectives, and make recommendations for future promotions.
• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.
• Monitor and implement price surveys on selected competitive brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies based on information received.
• Consolidate internal price control program for your assigned product categories, and administering pricing alignment between Key accounts.
• To support new product launches via new distribution tracking, planograms, in-store visibility drive and timely roll-out in the trade.
• Any other duties assigned by the Management.

Requirements

• Bachelors Degree in Marketing, Sales or Management
• Relevant experience: minimum 2 years of Trade Marketing or Category experience in FMCG environment.
• Relevant exposure 1 to 2 years experience in Marketing and Sales functions will can be considered for the role.
• Strong Interpersonal & Analytical skills.
• Good presentation and communication skills
• Proficient in Excel & PowerPoint tools.
• Able to multi tasks in fast pace environment.