Strategist (Campaign & Social Media)

CULTIVAR ASIA PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

A digital strategy firm in Singapore is looking for a Strategist (Campaign & Social Media) to shape brand narratives and develop impactful strategies. This role involves leading social media strategy and conducting audience analysis. Ideal candidates have 2-5 years of experience in digital marketing and a strong understanding of brand strategy. The position offers an opportunity to work with creative and media teams to drive meaningful results.

Qualifications

• 2-5 years of experience in strategy, planning, or digital marketing.
• Strong knowledge of brand strategy and digital ecosystems.
• Skilled at turning research into actionable insights.

Responsibilities

• Develop strategic frameworks for integrated campaigns.
• Lead social media strategy, including audience targeting.
• Conduct research and audience analysis for insights.

Skills

Brand strategy

Social media platforms

Digital marketing

Research analysis

Communication skills

Tools

Sprinklr

Brandwatch

Meta Insights

TikTok Analytics

Job description

Overview

Our client is seeking a digitally-savvy and culturally aware Strategist (Campaign & Social Media) to join their creative team. This role is responsible for shaping brand narratives, uncovering insights, and developing impactful strategies across campaigns, social media, and digital platforms. You will work closely with creative, account, and media teams to ensure strategies are insight-driven and deliver meaningful results.

Responsibilities

• Develop strategic frameworks for integrated campaigns across both digital and traditional channels.
• Lead social media strategy, including content pillars, channel planning, and audience targeting.
• Conduct research and audience analysis to uncover cultural, consumer, and category insights.
• Translate insights into compelling creative briefs that inspire impactful storytelling.
• Partner with creative teams and media agencies to align strategy, execution, and amplification.
• Monitor and optimize campaign performance using analytics and social listening tools.
• Stay updated on digital trends, innovations, and social media behaviours.
• Deliver workshops and client presentations, clearly communicating strategic thinking.
• Contribute to new business pitches with insights and strategic recommendations.

Requirements

• 2-5 years of experience in strategy, planning, or digital marketing (agency background preferred).
• Strong knowledge of brand strategy, social media platforms, and digital ecosystems.
• Skilled at turning qualitative and quantitative research into actionable insights.
• Familiarity with social analytics tools (e.g., Sprinklr, Brandwatch, Meta Insights, TikTok Analytics).
• Excellent communication, presentation, and client-facing skills.
• Curious, trend-aware, and passionate about culture and consumer behaviour.
• Strong collaborative mindset, with the ability to work effectively across teams in a fast-paced environment.
• Knowledge of Singapore and/or Southeast Asia's digital and social media landscape will be an advantage.

Nice to Have

• Experience in content marketing or influencer engagement strategies.
• Understanding of basic media planning principles.
• Background in copywriting or design would be a plus.

Interested candidates are invited to send in your Resume in MS Word Format, stating your past work experience, reasons for each job move, and your past and expected salary.

We regret to inform that only shortlisted candidates will be notified.

By submitting an application to us, you will be deemed to have agreed for us to collect, use, and disclose your personal data which you have submitted to your prospective employers, for the purpose of job search, and/or other services which you have consented us to perform on your behalf.

Attn: Woo Gu Ming (R24123795)

Cultivar Asia Pte Ltd (MOM EA License: 19C9782)