Specialist, Marketing & Communications - APAC

BCD MEETINGS & EVENTS ASIA PACIFIC PTE. LTD.; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading global meetings and events agency is seeking a dynamic Marketing Specialist to join their team in Singapore. This role focuses on developing and executing marketing strategies for the APAC region, collaborating closely with leadership teams. Candidates should have a Bachelor’s degree in Marketing or a related field, with at least five years of experience. The role offers flexible working arrangements and numerous growth opportunities within a supportive environment.

Benefits

Flexible working environment

Comprehensive healthcare

Continued education support

Travel and hotel discounts

Employee recognition program

Qualifications

• Minimum five years of experience in marketing focused on the APAC region.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and best practices.

Responsibilities

• Develop and implement tailored marketing strategies for the APAC region.
• Plan, execute, and optimize digital and social media marketing efforts.
• Monitor and analyze KPIs of marketing initiatives providing reports for improvement.

Skills

Creative campaign development

Storytelling for marketing

Stakeholder relationship building

Deadline management

Analytical skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Marketing automation platforms

CRM systems

Job description

About Us:

At BCD Meetings & Events (BCD M&E), we provide more than meeting and event planning services: we create connections that inspire, motivate and change behavior for our customers. As the world’s most trusted and innovative meetings and events agency, BCD M&E cultivates a culture of people, passion and purpose to drive business forward.

Headquartered in Chicago, with locations in 50+ countries across the world, BCD M&E’s team of 2,000 people are committed to sustainability and driving success for our customers, our business and ourselves. Our values are at the heart of everything we do, and we look for people that want to be a part of something special, can rise to our standards and love to bring their unique perspective to the table.

While we can’t guarantee every day will be the best (who can?), we can promise a community of people who genuinely care and lead with empathy, a flexible workplace with awesome perks and challenging work that means something.

See what life is about at BCD M&E atbcdme.com/careers

Specialist, Marketing & Communications - APAC

Singapore

We’re looking for a dynamic and results-driven Marketing Specialist to join our global marketing team, focusing on the Asia Pacific region (APAC). This role reports directly to the Director, Global Brand Marketing and will play a crucial part in developing and executing marketing strategies that drive brand awareness and business growth across the APAC markets. The Specialist will also report to the Managing Director APAC, in region.

Your responsibilities

• Collaborate with the Director, Global Brand Marketing, Managing Director APAC & the APAC Senior Leadership Team to develop and implement tailored marketing strategies for the APAC region, aligning withthe global marketing goals and objectives
• Plan, execute, and optimize regional marketing efforts, including digital, social media, PR, content marketing, and communications to drive engagement and lead generation
• Develop compelling and culturally relevant marketing content tailored to the diverse audiences within the APAC region, including blog posts, social media content, email newsletters, and more
• Monitor and analyze the key performance indicators (KPIs) of marketing tactics and initiatives, providing regular reports and recommendations for improvement
• Keep a regional pulse on the industry to identify trends, opportunities, and competitive landscape within APAC, providing insights to inform marketing strategies and initiatives
• Ensure all marketing activities and materials are consistent with the company's brand guidelines and messaging, maintaining a cohesive brand presence across the APAC region
• Work closely with other members of the global marketing team, sales, leadership, and external partners to ensure alignment and successful execution of marketing programs.

You’re good at

• Turning business concepts into creative, engaging campaigns
• Conceptualizing and developing communications and skilled at storytelling to support marketing and business objectives
• Building and fostering stakeholder relationships as the internal brand ambassador and empowering other internal brand champions
• Working well under deadline and efficiently managing competing priorities
• Adapting to change and direction as global business strategy adjusts to market and customer demands
• Communicating with and guiding executive leaders to ensure messaging alignment
• Working in a fast-paced, deadline-driven and highly collaborative environment

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities required for this position. The employee may be asked to perform other duties and responsibilities, as necessary.

We’re looking for you if your profile matches the following:

• Bachelor’s degree in Marketing, Communications, PR, or a related field
• Minimum five years of experience in marketing, with a focus on the APAC region
• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of digital marketing channels, tools, and best practices
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively in a fast-paced, global environment
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proficiency in marketing automation platforms and CRM systems

THE PERKS

Flexible Working

We believe that a flexible working environment is key to getting the best out of our teams. We will support you to work where you need to and when you need to, depending on how you work best.

Room to Grow

Our line of work and business structure challenge our people in a way that inspires growth, with learning and development built into every role. We give individuals ownership over the direction and speed in which they grow.

Everyone has a voice

We thrive on conversations that spark curiosity and empathy. No matter how big or how small, every voice is heard, considered and respected.

Make your move

The diversity of roles across BCD M&E’s global locations means that our people often find new adventures during their time with us.

We’ve got you covered

Our extensive benefits include comprehensive healthcare, continued education support, diverse work locations, travel and hotel discounts, volunteer and sustainability opportunities and a successful employee recognition program.

We’re positive. You’ll love it.

It starts from the top. Our leaders lead with positivity, believe in our people and trust us to do the right thing. There will always be support along your journey, in little and big ways.