Social Media Specialist/ Manager

HUAXI PHARMACEUTICAL & BIOTECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading pharmaceutical and biotechnology firm in Singapore seeks a Social Media Manager to oversee operations across platforms like TikTok and Instagram. The role involves content creation, community management, and collaboration with influencers. Ideal candidates have a marketing diploma and 1-3 years' experience in social media, along with proficiency in tools like CapCut and Canva. Bilingual skills in English and Mandarin are essential for this role.

Qualifications

• 1-3 years of experience in social media management.
• Familiar with algorithms of XHS, TikTok, Instagram, and Facebook.
• Solid aesthetic sense with proficiency in editing tools.

Responsibilities

• Manage daily operations across social media platforms.
• Create and execute end-to-end content production.
• Engage with user communities and organize online campaigns.

Skills

Social media management

Content creation

Community management

Data monitoring

Bilingual in English and Mandarin

Collaboration with influencers

Education

Diploma/Degree in Marketing or Communications

Tools

CapCut

Canva

Job description

Responsibilities

• Multi-Platform Operations: Manage daily operations across Xiaohongshu (XHS), TikTok, Instagram, and Facebook. Tailor content strategies based on platform strengths (e.g., visual storytelling for IG, short-form video for TikTok).




• Persona-led Engagement: Operate accounts with a relatable "human" persona (behind-the-scenes style) and conduct/support Live streaming sessions.




• Content Creation: Lead and execute end-to-end content production, including short video filming, graphic design/editing, and copywriting, ensuring brand consistency and high engagement.




• Community Management: Manage user communities, handle comments/DMs, and organize online campaigns (e.g., giveaways, UGC contests) to boost follower loyalty.




• KOL/KOC Collaboration: Identify and coordinate with local influencers to expand brand visibility and track campaign performance.




• Data Monitoring: Analyze platform metrics (clicks, engagement, follower growth) and provide actionable insights for content optimization.

Requirements

• Education & Experience: Diploma/Degree in Marketing, Communications, or a related field; 1-3 years of experience in social media management.




• Platform Proficiency: Familiar with the algorithms and "playbook" of at least three platforms (XHS, TikTok, IG, FB).




• Content Skills: Solid aesthetic sense with proficiency in basic editing tools such as CapCut and Canva.




• Language Skills: Bilingual in English and Mandarin. Ability to craft professional English copy and manage Chinese content for Xiaohongshu.




• Soft Skills: A strong team player with excellent communication skills to collaborate effectively with Design, Sales, and Marketing teams.