Social Media/Marketing Executive (XHS Specialist)

Uliao Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Social Media / Marketing Executive specializing in Xiao Hong Shu. You will manage our official account, create engaging content, and run effective campaigns to enhance brand presence. The ideal candidate has a strong familiarity with the platform, excellent writing skills, and a knack for managing relationships with influencers. This is a full-time position, and prior experience in a similar role is preferred.

Qualifications

• Strong familiarity with Xiao Hong Shu platform culture and trends.
• Good sense of aesthetics for social media content.
• Comfortable with data and performance metrics.

Responsibilities

• Manage and grow Xiao Hong Shu account and campaigns.
• Create and optimise paid ads for audience engagement.
• Monitor performance and prepare reports with insights.

Skills

Familiarity with Xiao Hong Shu

Good writing skills

Communication skills

Data analysis

Education

Diploma / Degree in Marketing or related field

Job description

Social Media/Marketing Executive (XHS Specialist)

We are looking for a Social Media / Marketing Executive who specialises in Xiao Hong Shu (also known as XHS / 小红书 / “rednote”). You will be responsible for managing our official Xiao Hong Shu account, running paid campaigns, and working with KOLs to grow our brand presence and drive conversions.

Key Responsibilities

• Plan, create and schedule content (posts, notes, short videos, reviews, etc.) that fits Xiao Hong Shu’s style and audience.
• Set up, run and optimise paid ads / promotions within Xiao Hong Shu to achieve awareness, engagement and conversion goals.
• Identify, shortlist and engage suitable KOLs / influencers for collaborations, seeding and campaigns.
• Coordinate with KOLs on content angles, timelines, deliverables and performance tracking.
• Monitor account and campaign performance (followers, saves, shares, comments, CTR, conversions, etc.) and prepare regular reports with insights and recommendations.
• Conduct market and competitor research on Xiao Hong Shu to identify trends, hot topics and best-performing content formats.
• Work closely with the broader marketing team to align Xiao Hong Shu activities with overall brand and campaign objectives.

Requirements

• Diploma / Degree in Marketing, Communications, Business, Media or related field preferred (other disciplines welcome with relevant experience).
• Strong familiarity with Xiao Hong Shu (RED / 小红书) as a user – understands platform culture, trends and user behaviour.
• Good writing skills and a strong sense of aesthetics for social media content.
• Comfortable with data and basic performance metrics (e.g. reach, engagement, CTR, conversions).
• Able to work independently, take initiative and manage timelines effectively.
• Good communication and coordination skills, especially when dealing with KOLs and internal teams.

Preferred (but not mandatory)

• Prior hands‑on experience managing a Xiao Hong Shu / RED account (brand or personal) with proven growth or results.
• Experience running paid ads on Xiao Hong Shu.
• Experience working with KOLs / influencers (negotiation, briefing, follow‑up).
• Experience or strong interest in [beauty / skincare / lifestyle] industries (adjust to your brand).