Social Media Executive (Food Content)

EBB & FLOW PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic restaurant group in Singapore is seeking a Marketing Executive/Senior Marketing Executive (Social Media) to enhance their brand presence across digital platforms. Ideal candidates are passionate about consumer culture and have 1-3 years of social media experience in F&B or lifestyle sectors. Responsibilities include managing social media calendars, content creation, and supporting marketing activities. Join a team that thrives on creativity and trendsetting, with opportunities to develop your skills in a vibrant environment.

Qualifications

• 1-3 years of hands-on social media experience in F&B, lifestyle or retail preferred.
• Fluent in English (written & spoken).
• Comfortable with social media metrics and platforms.

Responsibilities

• Own and maintain the social media calendars of various brands.
• Research cultural and content trends for social media.
• Create and edit engaging social media content.
• Support marketing activities including campaign planning and reporting.

Skills

Social media management

Digital storytelling

Content creation

Community building

Trend analysis

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Photoshop

Adobe Premiere Pro

CapCut

Job description

Ebb & Flow is hiring!

At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate.

We’re looking for a dynamic and creative Marketing Executive / Senior Marketing Executive (Social Media) to grow and elevate our concepts.

If you’re a social-native marketer who lives and breathes digital platforms — someone passionate about consumer culture, design, and turning thumb‑stopping content into real engagement and conversions, we want to hear from you.

What you’ll be doing:

Social Content Management & Execution (65%)

• Own and maintain the social media calendars of various brands across platforms as brand guardian (Instagram, TikTok etc)
• Research and ride cultural and content trends, tailoring them for each brand.
• Create, capture, and edit content — from behind‑the‑scenes moments shot on iPhone to high‑production campaigns alongside internal content and external agency teams
• Craft compelling captions, promotions, and activations that engage and convert
• Track and report on social performance against KPIs (engagement rate, reach, growth, conversions), using insights to continuously optimise content

Marketing Support (35%)

• Support marketing activities including but not limited to campaign planning, reporting, collateral updates, PR / influencer collaborations, event planning and finance admin
• Support internal and external stakeholder communications to ensure seamless marketing executions across channels and functions, aligned with brand and business goals

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 1-3 years of hands‑on social media experience in F&B, lifestyle or retail preferred (agency or in‑house)
• Fluent in English (written & spoken)

Who You Are

• A social‑first creator with a passion for digital storytelling and building communities through content
• Adaptable and organised with strong content planning skills
• Keeps a finger on the pulse of trends in food and culture, locally and abroad
• Comfortable with social media metrics and platforms such as Instagram, TikTok, Xiao Hong Shu etc, able to turn numbers into actionable insights
• Passion for building brands with soul and personality
• (Bonus) If you’ve run or have an interest in AI content tools and/or paid social media marketing
• (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro