Social Media E-Commerce Specialist (Facebook / TikTok Shop)

Bestfoody Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A dynamic social commerce company in Singapore seeks a candidate to manage Facebook Shop and TikTok Shop, create engaging content, and implement marketing strategies. Applicants should have experience in social media marketing, proficiency in graphic design, and familiarity with content creation tools. The role offers opportunities to work in a creative environment that fosters growth and understanding of current social media trends.

Qualifications

• Experience in TikTok Shop or Facebook Shop is a must.
• Familiar with content creation and social media marketing.
• Able to use Canva and simple editing apps.

Responsibilities

• Set up and manage Facebook Shop and TikTok Shop.
• Design graphics for product listings and promotions.
• Plan weekly posting schedule for Facebook and TikTok.
• Understand how to drive sales through social media.

Skills

Content creation

Social media marketing

Graphic design

Community management

Tools

Canva

Basic video editing apps

Job description

1. Social Commerce Management

• Set up and manage Facebook Shop & TikTok Shop.
• Upload vouchers, deals, and products with proper pricing, titles, and descriptions.
• Create promo campaigns to increase sales.
• Monitor orders, customer questions, and fulfilment issues.
• Improve conversion rate through better listing, creatives, and copywriting.

2. Content Creation

• Design graphics for product listings, promotions, banners, and social posts.
• Create basic short videos for TikTok/Facebook (product showcase, voucher promo).
• Work closely with the team to create storytelling posts for BestFoody followers.

3. Social Media Management

• Plan weekly posting schedule for Facebook + TikTok.
• Manage comments, community messages, and enquiries.
• Analyse page performance and suggest ways to increase engagement.

4. Marketing & Sales

• Understand how to push sales through:
• Facebook ads (basic knowledge is a bonus)
• TikTok Shop voucher promotions
• Influencer or KOL collaboration
• Come up with ideas for flash sales, bundle deals, and voucher campaigns.

5. Basic Admin & Coordination

• Work with vendors or suppliers to get product info.
• Prepare reports for sales and content performance.
• Follow up with customers and reply messages politely.

Requirements

• Experience in TikTok Shop OR Facebook Shop is a must.
• Familiar with content creation, social media marketing, and basic design.
• Able to use Canva or simple editing apps.
• Creative, fast learner, and understand current social media trends.
• Bonus: Experience with food-related content or e-commerce.