Singapore Digital Product Manager (Vice President)

Citigroup; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global financial institution in Singapore is seeking a Digital Growth Lead Analyst to shape and execute the strategy for client-facing digital platforms. The role focuses on driving innovation, enhancing client experiences, and managing the digital platform roadmap. The ideal candidate has over 7 years of experience in digital product management and strong communication skills, with a passion for customer advocacy and collaboration across teams. This full-time position offers the opportunity to have a substantial impact on digital growth and client engagement.

Benefits

Telehealth options

Health advocates

Confidential counseling

Qualifications

• 7+ years of experience in Digital Product or similar role.
• Exceptional communication and interpersonal skills.
• Ability to absorb new information quickly.

Responsibilities

• Define and manage the digital platform roadmap.
• Drive key digital KPIs through strategic initiatives.
• Oversee client communications related to digital platform enhancements.

Skills

Digital Product Management

Strategic Vision

Communication Skills

Cross-Functional Collaboration

Customer Advocacy

Education

Bachelor’s/University degree

Master’s degree

Job description

Discover your future at Citi

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

• Citi provides programs and services for your physical and mental well‑being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
• We empower our employees to manage their financial well‑being and help them plan for the future.

Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.

Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client‑facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end-to-end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.

Responsibilities

• Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
• Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
• Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
• Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
• Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
• Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.

Qualifications

• 7+ years of experience.
• Experience in Digital Product, Platforms or similar role.
• Exceptional communication, interpersonal, and influencing skills.
• Demonstrated ability to absorb new information quickly.
• Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer‑centric organization and culture.
• Demonstrated track record of partnership and collaboration among cross‑functional teams.
• Ambition to drive toward continuous innovation and improvements.
• Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.

Education

• Bachelor’s/University degree, Master’s degree preferred.

Job Family Group: Product Management and Development

Job Family: Digital Product Management

Time Type: Full time

Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.