Senior Product Marketing Manager, Inbound Acquisitions, Ads Marketing

Google; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading technology company in Singapore seeks an experienced marketer to own the APAC audience strategy for inbound channels. Responsibilities include driving multi-market campaigns, optimizing marketing initiatives, and leading the creative strategy for Google Ads programs. The ideal candidate should have a Bachelor's degree, 9 years of marketing experience, and proven leadership skills. This role demands a strategic thinker who can connect user needs with innovative marketing solutions, ensuring Google's products reach their audience effectively.

Qualifications

• Minimum 9 years of experience in marketing across various fields.
• 2 years of experience in managing teams or people.
• Experience in analyzing performance data and making business decisions.

Responsibilities

• Own APAC audience strategy and messaging for inbound channels.
• Drive marketing campaigns towards lifetime value goals.
• Develop creative strategy and execution for Google Ads programs.

Skills

Data analysis for marketing plans

Campaign development

Team management

Audience management

Education

Bachelor's degree or equivalent

Job description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing while working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• 2 years of experience managing people or teams.

Preferred qualifications:

• Experience with analyzing performance data, developing insights to formulate marketing plans, and making business decisions.
• Experience with designing and executing programs to serve customers with different needs across multiple markets.
• Experience managing and running multi-market, end-to-end campaigns, including media in a regional or global marketing role.
• managing media budgets and campaigns across region.
• Excellent campaign development, audience management, program management skills, with attention to detail.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Own Asia-Pacific (APAC) acquisitions audience strategy and messaging for all Inbound Channel touch points, from designing Go-to-Market (GTM) strategies for Small and Medium Businesses (SMB) prospect audiences to adapting global messaging for acquisitions in APAC, creative and campaign development.
• Drive cross-acquisitions channel orchestration across traditional journeys and new agentic journeys by cross-channel aiming hyperpersonalization.
• Be responsible for building APAC creative strategy, production and paid media campaigns across the funnel for Google Ads programs, owning media strategy and execution for APAC countries.
• Be accountable for marketing motivated business growth and acquisition growth across inbound channels, with managing and optimizing marketing campaigns towards Lifetime Value (LTV) goals.
• Build APAC owned, paid media, agentic initiatives, and innovation pipeline of tests across channels and creative execution, optimized for business impact and best practices.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.