Senior PR & Advocacy Lead, SEA – Luxury Brands

Charlotte Tilbury; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading beauty brand in Singapore is seeking a Senior PR & Advocacy Manager to develop and execute public relations strategies aimed at enhancing brand equity and consumer loyalty. This role involves managing external agencies and creating impactful consumer engagement initiatives across Southeast Asia. Candidates should have over 10 years of PR experience in the beauty or luxury sectors, strong stakeholder management skills, and a proven track record of successful campaign execution. This is a full-time position with competitive benefits.

Qualifications

• 10‑12+ years of PR experience in communications, advocacy or brand engagement.
• In‑house experience in the Beauty or Luxury fashion sectors is essential.
• Regional experience with external partners and agencies across SE Asia markets.

Responsibilities

• Develop and implement structured advocacy strategies across key audiences.
• Manage regional and local master stakeholder lists and relationships.
• Conduct consumer engagement initiatives like events and PR events.
• Define KPIs for PR, advocacy, and engagement initiatives.
• Track and report on campaign performance using qualitative and quantitative metrics.

Skills

PR experience

Strategic planning

Stakeholder management

Project management

Communication skills

Education

Marketing/ Communications or relevant degree

Job description

A leading beauty brand in Singapore is seeking a Senior PR & Advocacy Manager to develop and execute public relations strategies aimed at enhancing brand equity and consumer loyalty. This role involves managing external agencies and creating impactful consumer engagement initiatives across Southeast Asia. Candidates should have over 10 years of PR experience in the beauty or luxury sectors, strong stakeholder management skills, and a proven track record of successful campaign execution. This is a full-time position with competitive benefits.