Senior Marketing Specialist

Kalsec; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Regional Marketing Lead for Asia to drive marketing activities and product promotion. This role involves collaborating with global teams to ensure consistent branding and effective lead generation at trade shows and customer events. You will manage supplier relationships to create impactful marketing materials and support the Asia Sales and Application team with innovative tools and presentations. If you have a Bachelor's degree and a passion for marketing, this position offers a chance to make a significant impact in a dynamic environment focused on quality and innovation.

Qualifications

• Bachelor's degree required with strong project management skills.
• Experience in marketing and sales platforms preferred.

Responsibilities

• Lead marketing activities and product promotion for Asia.
• Manage relationships with suppliers for marketing materials.
• Collaborate with global teams to develop marketing strategies.

Skills

Project Management

Marketing Strategy

Salesforce

Hubspot

Collaboration

Education

Bachelor's Degree

Tools

Salesforce

Hubspot

Job description

1. Regional lead for marketing activities and product promotion for Asia.
2. Be the liaison between Asia team and Kalamazoo marketing team to ensure consistent global branding and key messages at Asia tradeshows, customer innovation days and meetings.
3. Lead the planning and execution of trade shows and customer events to maximize lead generation and customer engagement, ensuring alignment with global marketing and product strategies.
4. Manage relationships with external suppliers to ensure marketing materials – such as printed collateral, promotional items, corporate apparel, event banners and graphics, and more – meet both regional market needs and global brand standards.
5. Knowledge of marketing and sales platforms (ex. Salesforce, Hubspot) used to share and track marketing results.
6. Provide support and resources to Asia Sales and Application team by developing marketing trends presentations, sales tools, concepts or demos with consistent global brand messaging.
7. Work with channel partner marketing and sales teams to ensure Kalsec marketing materials and competitive advantages are leveraged to maximum effectiveness.
8. Work collaboratively with Global Marketing and Product Management teams to lead the development of marketing and branding strategy in Asia for new and existing products and applications.
9. Strong project management skills are required to ensure smooth implementation of marketing activities by building collaborative relationships with both internal and external stakeholders.
10. Support the maintenance and continuous improvement of food safety management system processes and documentation to ensure the highest level of food safety within our organization.
11. To be aware of the company's Quality Assurance policy and objectives. To observe these policy provisions and fulfill in all respects the requirements of his/her job. Quality Assurance procedures as defined in the quality manual shall be strictly observed.

Qualifications

Education

Required: Bachelors

Behaviors

Preferred:

Innovative: Consistently introduces new ideas and demonstrates original thinking.

Team Player: Works well as a member of a group.