Senior Marketing Manager/Director (Hotel/Hospitality/Real Estate)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading real estate and hospitality recruitment firm in Singapore is seeking a senior leader to drive sales and marketing strategies for residential and hotel operations. The ideal candidate will have over 10 years of experience in sales and marketing, a proven track record in managing projects, and a strong educational background in marketing or business. This position offers competitive compensation and the opportunity to lead high-performing teams within a dynamic environment.

Qualifications

• Minimum 10–15 years of experience in sales and marketing roles.
• At least 5 years in senior leadership roles.
• Strong background in hotel sales and marketing.

Responsibilities

• Develop and execute integrated sales and marketing strategies.
• Lead sales teams in launching residential projects.
• Analyze sales performance and recommend improvements.

Skills

Leadership

Sales Management

Marketing Strategy

Customer Relationship Management

Budget Management

Education

Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, Real Estate

Master’s Degree (MBA or related)

Professional certifications in Digital Marketing, Revenue Management, Real Estate Sales, Brand Management

Job description

1. Strategic Leadership & Planning

• Develop and execute integrated sales and marketing strategies for both residential developments and hotel operations.
• Conduct market research to identify trends, customer preferences, competitive positioning, and demand forecasting.
• Set annual sales targets, marketing budgets, pricing strategies, and revenue goals.
• Oversee brand positioning to ensure consistency across residential projects and hotel properties.

2. Sales Management

Residential

• Lead sales teams in launching residential projects (condominiums, serviced apartments, villas, etc.).
• Manage sales cycles including lead generation, show unit visits, negotiations, and closing.
• Oversee sales agents, real estate partners, and external agencies.
• Monitor buyer sentiment and adjust sales strategies accordingly.

Hotel

• Develop hotel revenue and sales plans across segments: corporate, leisure, MICE, travel trade, OTA, and groups.
• Build partnerships with travel agencies, online platforms, tour operators, and corporate clients.
• Review pricing, promotions, and distribution channels to maximize occupancy and RevPAR.

3. Marketing Management

• Plan and execute multi-channel marketing campaigns (digital, offline, Public Relations, media, events).
• Manage brand identity, creative development, and marketing collateral.
• Oversee digital marketing including social media, SEO/SEM, website content, and CRM.
• Coordinate launch events, roadshows, open houses, and hotel promotional events.

4. Revenue Optimization & Performance Tracking

• Analyze sales performance, conversion funnels, occupancy trends, and revenue data.
• Implement revenue management strategies for hotel operations (dynamic pricing, demand forecasting).
• Recommend improvements in pricing, promotions, and product offerings.
• Prepare monthly and quarterly business performance reports for senior management.

5. Stakeholder & Partnership Management

• Collaborate with developers, architects, designers, and operations teams for residential projects.
• Partner with hotel operators, GMs, and revenue managers to align marketing and sales strategies.
• Manage relationships with media, advertising agencies, Public Relations firms, and digital marketing vendors.
• Build strong ties with government agencies, tourism boards, and corporate partners.

6. Team Leadership

• Lead and mentor sales and marketing teams across both sectors.
• Set KPIs, conduct performance evaluations, and provide training.
• Recruit and develop high-performing team members.

7. Customer Experience & Relationship Management

• Oversee customer service standards for property buyers and hotel guests.
• Implement CRM strategies to drive loyalty, repeat purchases, and positive reviews.
• Resolve escalated customer issues professionally.

8. Budgeting & Cost Control

• Manage and optimize marketing and sales budgets.
• Ensure cost-efficiency in campaigns, events, and partnerships.
• Review ROI of all activities and eliminate non-performing spend.

9. Compliance & Administration

• Ensure all marketing materials comply with real estate regulations and hotel brand standards.
• Oversee documentation for property sales, promotions, and contracts.
• Maintain confidentiality of business, client, and financial information.

Qualifications:

1. Educational Background

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, Real Estate, or related field.
• Master’s Degree (MBA or related) is a strong advantage.
• Professional certifications in Digital Marketing, Revenue Management, Real Estate Sales, or Brand Management are beneficial.

2. Professional Experience

Residential / Property Development

• Minimum 10–15 years of experience in sales and marketing roles, with at least 5 years in senior leadership.
• Proven track record of managing residential project launches, sales strategies, show galleries, and agency networks.
• Experience handling property pricing strategies, market studies, and launch campaigns.

Hotel / Hospitality

• Strong background in hotel sales and marketing, including corporate, MICE, leisure, and OTA segments.
• Experience working with hotel operators, GMs, and revenue teams.
• Proven success in improving RevPAR, ADR, occupancy, and market share.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to myreen.chuah(at)trustrecruit.com.sg

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website www.trustrecruit.com.sg.

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Chuah Siew Ping

EA Personnel Reg No: R24123260