Senior Marketing Manager

Sodexo; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

A leading global service company in Singapore is seeking a Marketing Manager to develop and execute comprehensive marketing strategies. The ideal candidate will lead strategic marketing initiatives, collaborate with diverse teams, and drive impactful digital solutions. They should have over 8 years of experience, with a strong background in product marketing/branding, excellent storytelling abilities, and proficiency in digital tools such as Photoshop. This role requires creativity, analytical skills, and the ability to manage multiple projects effectively.

Qualifications

• 8+ years of experience with minimum 6 years in product marketing/branding.
• Strong written and verbal fluency in English.
• Experience across sectors such as education, facilities management, and food.

Responsibilities

• Develop and manage marketing campaigns and strategies.
• Lead strategic marketing for the brand.
• Collaborate with teams for impactful marketing initiatives.

Skills

Digital marketing expertise

Content creation

Project management

Storytelling

Stakeholder collaboration

Tools

Photoshop

Illustrator

Job description

The ideal candidate will be responsible for developing, managing, executing and analyzing our marketing campaigns. You will also collaborate with other internal teams and marketing executives to develop a marketing strategy and plan. You will then communicate these plans effectively to all relevant internal teams. This position is great for someone who is both analytical and creative.

Main assignments

• Lead strategic marketing for Sodexo brand which includes Sodexo services lines, products, engagement initiatives and more.
• Develop and Deploy key marketing brands for the cluster.
• Develop and deploy a rolling 360 marketing calendar for our strategic initiatives including but not limited to our brand, education and corporate services sites.
• Conceptualize and execute key blockbuster marketing campaigns with the operations, Food and FM platform teams.
• Create written content such as thought leadership articles, blogs, client newsletters and press releases.
• Market and advocate the brand and services playbook enabling the business teams to leverage the breadth of our solutions.
• Embrace the digital transformation of business and support the creation of new services and offerings.
• Drive tracking and assume accountability on marketing campaigns and strategic projects.
• Develop partnerships with agencies and drive work streams to deliver high quality solutions, branding and client pitches
• Drive RoI led initiatives and campaigns that support the wider business.
• Develop excellent client pitches, on site and online deployment and sales toolkits.
• Work closely with business, sales, finance, Food and FM Platform, communications, regional and global marketing.

Person Specification

• Written and Verbal fluency in English combined with the skills to tell compelling stories through content.
• Curious, passionate, innovative and driven to create lasting marketing impact onsite and offsite.
• Digital native with working understanding of social marketing and appreciates technology.
• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team.
• Ability to work both independently and in close collaboration with a wide variety of stakeholders
• Ability to self-motivate in a fast paced, multifaceted environment
• Good judgement and understanding of on audiences / personas.
• Experience across sectors including education, facilities management and/or the food industry.
• Working knowledge of Photoshop/Illustrator and/or other design and video editing tools
• 8 years + experience of which 6 years in product marketing/branding in a relevant industry and minimum 4 years experience in core marketing