Senior Marketing Lead - SEA & India (Demand Gen & ABM)

AVEVA Pte Ltd; Singapore; Hybrid; SGD 50,000 - 80,000; Full time

Job summary

A leading industrial software company in Singapore seeks a Senior Marketing Specialist for the SEA and India regions. This role involves developing marketing strategies to drive sales and enhance brand presence. Candidates should have over 4 years of B2B marketing experience, with a strong track record in demand generation and pipeline management. The ideal candidate will manage local marketing campaigns and work closely with sales teams, leveraging tools like Marketo and Salesforce for success. Benefits include flexible working arrangements and comprehensive employee support.

Benefits

Parental leave

Flexible benefits

Well-being support

Group insurances

Qualifications

• 4+ years of experience in a relevant marketing role, ideally in technology or industrial software.
• Strong understanding of B2B sales cycles and collaboration with sales teams.
• Hands-on experience in creating and executing marketing campaigns.

Responsibilities

• Execute regional marketing plans to generate leads and support sales initiatives.
• Localize global campaigns for relevance in SEA and India.
• Track and report on marketing effectiveness and ROI.

Skills

B2B marketing experience

Demand generation

Pipeline management

Project management skills

Cultural awareness for SEA regions

Account-Based Marketing strategies

Tools

Marketing automation (Marketo)

CRM (Salesforce)

Job description

A leading industrial software company in Singapore seeks a Senior Marketing Specialist for the SEA and India regions. This role involves developing marketing strategies to drive sales and enhance brand presence. Candidates should have over 4 years of B2B marketing experience, with a strong track record in demand generation and pipeline management. The ideal candidate will manage local marketing campaigns and work closely with sales teams, leveraging tools like Marketo and Salesforce for success. Benefits include flexible working arrangements and comprehensive employee support.