Senior Marketing Lead - Data-Driven Campaigns

BARN & POTTER PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Marketing Executive / Senior Marketing Executive to develop and implement effective marketing strategies. This role involves managing both digital and offline marketing campaigns while utilizing data analysis for improved decision-making. The ideal candidate has 2-4 years of marketing experience, strong analytical skills, and proficiency in tools like Microsoft Excel and Google Analytics. Joining this firm means working in a collaborative culture that values innovative ideas.

Benefits

Competitive salary package

Health benefits

Staff discounts

Performance bonuses

Qualifications

• 2-4 years of relevant experience in marketing, including digital marketing exposure.
• Proficient in Excel for data analysis and reporting.
• Familiar with digital marketing platforms to enhance branding.

Responsibilities

• Develop and execute marketing campaigns to achieve business goals.
• Monitor performance of marketing initiatives for optimization.
• Manage digital marketing strategies across various platforms.

Skills

Data analysis

Digital marketing

Communication skills

Creativity

Project management

Education

Diploma / Degree in Marketing or related field

Tools

Microsoft Excel

Google Analytics

Facebook Ads Manager

Adobe Photoshop

Canva

Job description

A leading marketing firm in Singapore is looking for a Marketing Executive / Senior Marketing Executive to develop and implement effective marketing strategies. This role involves managing both digital and offline marketing campaigns while utilizing data analysis for improved decision-making. The ideal candidate has 2-4 years of marketing experience, strong analytical skills, and proficiency in tools like Microsoft Excel and Google Analytics. Joining this firm means working in a collaborative culture that values innovative ideas.