Senior Marketing Executive

MAYA STRATEGIC MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global marketing agency is seeking a Marketing Manager to lead multi-brand marketing efforts and digital advertising campaigns. The ideal candidate will have a Bachelor's degree and 4–6 years of experience in FMCG or B2B marketing. Responsibilities include developing content, managing projects, and analyzing market performance. Successful candidates should possess strong project management skills, client management experience, and the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 4–6 years of marketing experience in FMCG, F&B, or B2B sectors.
• Proven ability to manage multiple brands and cross-market campaigns.
• Strong knowledge of digital advertising platforms and performance marketing.

Responsibilities

• Plan and execute marketing activities for multiple brands.
• Manage and optimize digital advertising campaigns.
• Develop and write various marketing content.
• Support sales teams with marketing tools and materials.
• Manage marketing projects from ideation to execution.
• Track and report on brand performance and market trends.

Skills

Digital advertising platforms

Content writing

Project management

Client management

Market analysis

Education

Bachelor’s degree in Marketing, Business Administration, Communications

Job description

Company Profile

At Maya, we are a global marketing agency dedicated to building high-impact FMCG and food brands through integrated strategy, creative excellence, and performance-driven execution. We partner closely with ambitious brands to transform insights into powerful stories, and strategies into measurable growth. From brand building to digital performance, we deliver end-to-end marketing solutions that drive visibility, engagement, and commercial success across regional and international markets.

Job Description

1. Multi-Brand Marketing Management

• Plan and execute marketing activities for multiple brands across various markets.
• Ensure consistent brand positioning, messaging, and visual identity across all touchpoints.
• Support brand launches, product campaigns, and market expansions.

2. Digital Marketing & Advertising

• Plan, manage, and optimize digital advertising campaigns (Meta, Google, LinkedIn, etc.).
• Work with internal teams or agencies on performance marketing, tracking, and reporting.
• Analyse campaign results and continuously improve ROI and lead quality.

3. Content Strategy & Writing

• Develop and write marketing content including social media posts, website content, EDMs, sales decks, brochures, and press releases.
• Ensure content is aligned to brand voice for both B2C and B2B audiences.
• Oversee content calendars and coordinate production with designers and agencies.

4. B2B & Client Marketing Support

• Support sales teams with marketing tools such as product presentations, sales kits, and trade materials.
• Assist in trade marketing, exhibitions, and international trade shows.
• Manage communications with distributors, partners, and key clients when required.

5. Campaign & Project Management

• Manage marketing projects from ideation to execution across different timelines and stakeholders.
• Coordinate with internal teams, designers, suppliers, and agencies.
• Ensure marketing deliverables are completed on time and within budget.

6. Market & Performance Analysis

• Track and report on brand performance, campaign metrics, and market trends.
• Conduct competitor analysis and consumer insights to support strategy planning.
• Provide actionable recommendations based on data.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• Minimum 4–6 years of marketing experience in FMCG, F&B, or B2B sectors.
• Proven ability to manage multiple brands and cross-market campaigns.
• Strong knowledge of digital advertising platforms and performance marketing.
• Excellent content writing and storytelling skills.
• Experience in client management, distributor coordination, or sales support marketing.
• Strong project management, organization, and communication skills.
• Able to work independently while collaborating across departments.
• Comfortable working in a fast-paced, growth-driven environment.

Preferred Attributes

• Experience in regional or international markets.
• Exposure to trade shows, exhibitions, and overseas partners.
• Agency experience is a plus.
• Strong sense of ownership, leadership mindset, and problem-solving ability.