Senior Marketing Executive

JOINTHIRE SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading appliance company in Singapore seeks a strategic marketer to develop and execute marketing plans, manage budgets, and analyze performance. The ideal candidate holds a Bachelor's degree and has 3-5 years of experience, preferably in the home appliance sector. Proficiency in Mandarin and strong collaboration skills are essential for this role, aiming to enhance customer relations and drive sales success.

Qualifications

• Minimum 3-5 years of marketing work experience preferably in the Home Appliance industry.
• Ability to work in teams and individually.
• Strong drive to achieve targets.

Responsibilities

• Develop and execute strategic marketing plans.
• Manage the marketing budget and coordinate campaigns.
• Build strategic relationships with industry partners.
• Monitor marketing communications effectiveness.
• Conduct market research and competitive analysis.
• Create engaging content for the website and blog.

Skills

Marketing Planning

Reporting Skills

Administrative Writing Skills

Microsoft Office Skills

Team Collaboration

Mandarin Proficiency

Education

Bachelor's degree or Diploma in Sales & Marketing/ Retail Management/ Business

Job description

About Company:
Our client offers high-quality kitchen appliances and water heaters. They emphasize innovation, efficiency, and sustainability in their offerings, catering to a wide variety of customer needs. The company also provides services such as warranties and testimonials, reflecting a commitment to customer satisfaction.

Job Description:
- Develop and execute strategic marketing plans aligned with company objectives to attract new customers and retain existing ones.
- Manage the marketing budget, coordinate campaigns with sales, and report on key performance metrics with ROI analysis.
- Develop pricing strategies for products and services, determine budgets, and set targets.
- Build strategic relationships with industry players, agencies, vendors, and explore new partnership opportunities.
- Monitor and report on marketing communications effectiveness across organic and paid channels, including content creation, PPC campaigns, event management, social media, lead generation, and copywriting.
- Collaborate with design agencies and assist with product launches.
- Conduct market research and competitive analysis to enhance product development.
- Create engaging content for the website and blog to drive conversions.
- Assist in product development, licensing, and accreditation.
- Provide feedback to ensure customer satisfaction.
- Oversee and submit monthly, quarterly, and annual reports, ensuring PSI preparations are finalized.
- Collaborate with sales to analyze forecasts and track monthly and annual sales achievements.

Job Requirements:
- Bachelor's degree or Diploma in Sales & Marketing/ Retail Management/ Business
- Minimum 3-5years of marketing work experience preferably in the Home Appliance industry.
- Ability to work in teams and individual effort to execute marketing task assigned.
- Proficient in Mandarin to communicate with Chinese speaking customers and business associate.
- Reporting Skills, Administrative Writing Skills, Microsoft Office Skills, Marketing Planning and Execution.
- Passionate and strong drive to achieve targets set