Senior Manager, Product Marketing

DayOne; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading data infrastructure company in Singapore is seeking a Senior Manager, Product Marketing. In this role, you will define market positioning, create compelling narratives for data center solutions, and develop go-to-market strategies. The ideal candidate has 8-12 years of experience in Product Marketing, strong narrative design skills, and a proven track record in data centers or related B2B technology sectors. Join us to contribute to shaping the future of global data infrastructure.

Qualifications

• 8–12 years in Product Marketing or Technical Marketing.
• Strong ability to translate complex engineering content into commercial value.
• Experience supporting BD and customer-facing teams.

Responsibilities

• Define market positioning and customer value propositions.
• Develop GTM strategies and coordinate messaging.
• Monitor industry trends and produce competitive intelligence.

Skills

Product Marketing

Technical Marketing

Data Centers

Commercial Narrative Building

SEO Strategy

Project Management

Job description

Join DayOne – Shaping the Future of Data Infrastructure

DayOne is a global leader in the development and operation of high-performance data centers. As one of the fastest-growing companies in the industry, we’ve built a robust presence across Asia and Europe — and we’re just getting started. As we expand into new international markets, we’re looking for talented, driven individuals to join us on this exciting journey. This is more than a job — it’s an opportunity to be a key contributor to our dynamic team and help shape the future of global data infrastructure. If you're passionate about innovation, technology, and growth, we invite you to be part of DayOne’s next chapter.

We are seeking a Senior Manager, Product Marketing to shape how DayOne’s data center solutions, engineering capabilities, and sustainability-driven innovations are positioned in the market. You will set the frameworks, narratives, and content systems that support sales, influence customer perception, and differentiate DayOne in a competitive global landscape.

Role Summary

The Senior Manager, Product Marketing owns DayOne’s product and solution narratives across all markets. You will:

• Define market positioning, customer value propositions, and solution messaging
• Translate complex engineering, energy, and sustainability capabilities into compelling commercial narratives
• Develop GTM strategies, lead sales enablement and competitive intelligence
• Drive strategic content for website, digital channels, and thought leadership
• Maintain accuracy and consistency of all solution-level information globally
• Act as the cross-functional bridge between Tech, Sustainability, BD, Brand, and Comms.

Responsibilities

1. Product & Solution Positioning
   • Define DayOne’s positioning across key customer segments.
   • Develop solution-level and campus-level messaging tailored to customers.
   • Create messaging architectures that can scale across all regions and GTM activities.
2. Technical-to-Commercial Narrative Building
   • Partner with Engineering, Sustainability, and Operations to translate complex concepts into clear, business-aligned messaging.
   • Develop technical briefs, solution guides, concept papers, and product-level narratives that support BD and leadership.
3. Go-to-Market (GTM) Strategy
   • Support the launch of new campuses and new markets with GTM plans, positioning strategy, and coordinated messaging.
   • Build launch playbooks and messaging kits aligned with BD, GMs, Comms, and Brand.
4. Sales & BD Enablement
   • Develop high-quality collateral: pitch narratives, solution briefs, battlecards, comparison matrices, customer one-pagers.
   • Standardize storytelling and ensure all content is accurate, consistent, and up to date across regions.
5. Website & Digital Messaging
   • Own product/solution messaging on the website, ensuring accuracy and alignment with the product strategy.
   • Lead SEO content strategy related to product/solution themes (topic authority, keyword hierarchy, customer intent).
6. Thought Leadership & Long-Form Content
   • Develop authoritative content on digital infrastructure trends: sustainability, energy transition, interconnectivity, DC design, regulatory shifts, regional insights.
7. Market & Competitive Intelligence
   • Monitor industry trends, competitor offerings, regional regulatory shifts, sustainability claims, and hyperscaler expectations.
   • Produce concise insight summaries that inform product positioning, BD strategy, and leadership decision-making.

Qualifications

• 8–12 years in Product Marketing, Solutions Marketing, or Technical Marketing in:
  • data centers
  • cloud/hyperscale
  • telecom
  • infrastructure / energy / engineering
  • OR B2B technology with complex technical offerings
• Strong ability to translate engineering and technical content into commercial value.
• Proven experience defining solution positioning, messaging frameworks, and GTM strategies.
• Strong writer with excellent structured thinking and narrative design.
• Experience supporting BD and customer-facing teams.
• Familiar with SEO strategy and website messaging for B2B solutions.
• Strong project management and stakeholder leadership skills.
• Experience supporting executive-level GTM or technical storytelling.

DayOne is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you're ready to grow with one of the fastest-moving companies in the data center industry, apply now and be part of our global journey.