Senior Manager/ Manager, Marketing Communications (Partnership)

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A retail management company based in Singapore is seeking a candidate for the International Marketing and Partnerships role. The successful applicant will oversee marketing efforts, develop partnerships, and execute strategies to enhance shopper engagement and footfall across multiple malls. Candidates should have at least 5 years of relevant experience and a degree in Marketing. This position requires strong communication skills and the ability to work in a dynamic environment.

Qualifications

• At least 5 years of work experience in business development, partnerships or equivalent.
• Track record of effective identification and management of a network of partners.
• Experience in execution of luxury marketing initiatives is advantageous.
• Strong interpersonal and communication skills for liaising.

Responsibilities

• Guide and support all malls’ marketing teams for acquisition campaigns.
• Translate annual marketing strategies into actionable campaigns.
• Develop partnership opportunities across various industries.
• Conceptualize campaigns targeting key tourist markets.

Skills

Business development

Partnerships

Communication skills

Marketing strategy

Education

Degree in Marketing or similar

Job description

Straits Retail Property Management Services currently manages 4 shopping malls in its portfolio: Paragon, The Clementi Mall, The Woodleigh Mall and The Rail Mall. The Group Marketing Communications comprises mall loyalty programme teams and the Social Media, International Marketing and Partnerships team, of whom work closely with their individual shopping mall marketing counterparts and other stakeholders, to jointly achieve business and marketing objectives.

This role is specific to International Marketing and Partnerships portfolio, and will work directly and extensively with both internal and external stakeholders, to drive and execute predefined strategies, think and respond on the fly in accordance with market shifts, and ultimately drive loyalty programme member acquisitions, shopper footfall and spend.

Responsibilities

• To guide and support all malls’ marketing teams for acquisition campaigns and performance reporting.
• To translate annual partner/international marketing strategies and plans into content schemes, themed initiatives and actionable campaigns to encourage footfall and spend.
• To develop a pipeline of partnership opportunities and corresponding frameworks and collaboration formats across a variety of prospective industries, including but not limited to: banks/financial institutions, hospitality, lifestyle, payment gateways.
• To be well-versed with key target tourist markets and proactively conceptualize corresponding collaborative campaigns to drive the international marketing strategy.

Job Qualifications

• At least 5 years of work experience in business development, partnerships or equivalent, with a degree in Marketing or similar.
• A track record of effective identification, securing and management of a network of partners.
• Prior relevant experience in execution of luxury marketing initiatives will be advantageous
• Articulate with strong interpersonal and communication skills to liaise with internal/external stakeholders across different levels
• Proactive in follow up. Able to work independently and under pressure in a fast-paced environment.
• Meticulous and detail-oriented