Senior Manager Digital Merchandising

Sephora; Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

A leading beauty retailer in Singapore seeks a Senior Manager, Digital Merchandising to drive digital strategy and optimize shopping experience. The ideal candidate will have over 10 years of experience in e-commerce and digital merchandising. Responsibilities include partnering with digital teams, developing assortment plans, and implementing strategies to enhance conversion rates. This role is vital for ensuring a seamless customer experience across digital platforms and contributing to business growth.

Benefits

Empowerment and growth culture

Inclusive workplace environment

Opportunities for innovation

Qualifications

• Minimum 10-12 years of experience in digital merchandising, e-commerce, or related fields.
• Proven track record in developing and implementing digital merchandising strategies.
• Understanding of local consumer behavior and preferences in key SEA markets.
• Strong analytical skills and experience with data-driven decision-making.

Responsibilities

• Drive digital merchandising initiatives, delivering a differentiated assortment on digital platforms.
• Develop and execute digital merchandising strategy and online assortment plans.
• Partner with brands to optimize pages for conversion and search visibility.
• Provide real-time reports on high interest launches.

Skills

Digital merchandising

E-commerce strategies

Data-driven decision-making

Stakeholder management

Consumer behavior analysis

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Senior Manager, Digital Merchandising

As Senior Manager, Digital Merchandising, you will drive digital merchandising initiatives, delivering a differentiated assortment and optimized shopping experience that meets targets for revenue, growth, and conversion on Sephora's digital platforms. You will be responsible for ensuring merchandising priorities are reflected across all digital vehicles and partner with digital team to drive industry-leading conversion on Sephora's SEA platforms, ensuring that products are merchandised strategically and that product pages are best-in-class.

You will shine here if you enjoy…

Designing & Driving Digital Merchandising Strategy

• Develop and execute digital merchandising strategy and online assortment plans for assigned categories or brands - incremental SKUs and digital-only brands, maximizing channel opportunities in alignment with the overall regional strategy
• Ensure merchandising priorities are reflected across all digital vehicles and partner with digital team to drive industry-leading conversion on Sephora's SEA platforms, ensuring that products are merchandised strategically and that product pages are best-in-class
• Partner with category merchants to select and optimize digital product assortment
• Extend the store assortment with exclusives only available online
• Build monthly tiered playbooks and visualize tiering across campaigns and priorities
• Work jointly with brand marketing + category merchants on assets and storytelling.
• Partnership with performance marketing and digital teams to drive e-commerce content and messaging that drives traffic, conversion, and sales, and optimize productivity & profitability of online assortment

Leading Brand Management Across Digital Platforms

• Partner with brands on effective strategies, grounded in data, to create digital demand and drive long-term growth
• Partner brands to secure assets, negotiate product messaging and ensure accuracy of product information
• Guide brands to optimize pages for conversion and search visibility.

Data & Analytics

• Partner with digital analytics, tracking KPIs daily/hourly (traffic, conversion, A2C, omni conversion)
• Provide real‑time reports on high interest launches every 2‑hourly on day of drop

Steering Cross Functional Collaborations

• Act as the interface between merchants/brands and digital channels (site, app, CRM, email, push, retention, paid media)
• Partner with site teams to drive conversion, constantly refreshing page best practices and ensuring alignment with site experience team on algorithm optimization and guided shopping tools

We would love to hear from you if you are/have…

• Minimum 10-12 years of experience in digital merchandising, e-commerce, or related fields
• Proven track record in developing and implementing digital merchandising strategies to drive growth, profitability and market penetration
• Understanding of local consumer behavior and preferences in key SEA markets
• Strong background in digital assortment optimization, pricing strategies and managing product lifecycles
• Experience in collaborating with Supply Chain teams for effective planning and forecasting
• Ability to exercise big picture thinking with a strong grasp on industry trends and a relentless focus on digital growth and customer experience.
• Solid understanding of budgeting, financial analysis, and P&L management
• Strong analytical skills and experience with data-driven decision‑making
• Agility to effectively drive change and innovation with a customer‑centric approach
• Stakeholder management and influencing skills in a multicultural environment

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.