Senior Manager, Demand Generation

UiPath; Singapore; Hybrid; SGD 120,000 - 150,000; Full time

Job summary

A leading automation software company is seeking an experienced marketing professional with over 10 years in demand generation and B2B marketing. The role focuses on developing integrated marketing strategies, partnering with global teams, and driving awareness through various channels. The ideal candidate will excel in managing changing priorities and collaborating effectively across teams to meet business objectives. Opportunities for flexible work arrangements are available as well.

Qualifications

• 10+ years’ experience in marketing, especially demand generation.
• 10+ years’ experience in B2B software or technology.
• Excellent written and verbal communication skills.

Responsibilities

• Develop integrated marketing strategies to build awareness and create demand.
• Partner with global marketing teams to align regional marketing efforts.
• Monitor marketing metrics to ensure optimal pipeline creation.

Skills

Demand generation

Account-based marketing

Campaign management

B2B marketing

Project management

Digital marketing execution

Communication skills

Job description

Posting Details

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

Your Mission

Develop integrated marketing strategies to build awareness, create demand and accelerate pipeline. Drive regional demand and opportunity-based marketing campaigns to detect / acquire / engage buying groups, generate new logos and accelerate big deals. Plan and manage programs to capture and scale enterprise companies and customers, including digital and outbound campaigns and associated reporting.

What you’ll do at UiPath

• Partner with global marketing and demand generation teams to share regional insight and requirements, identify and develop regional marketing enablement plans, and work together to ensure an integrated marketing approach at global, region, and country levels.
• Monitor marketing metrics to ensure optimal pipeline creation and follow up.
• Develop and execute an integrated marketing plan to enable business growth objectives in the assigned markets and meet regional sales numbers.
• Work closely with local sales, customer service and other local stakeholders.
• Drive awareness across all channels for UiPath momentum and success.
• Oversee digital marketing efforts to enable local awareness and online demand generation.
• Track local lead generation and follow up activities.
• Drive account-based marketing programs to support strategic accounts and big deals.
• Develop customer marketing programs, including customer advocacy and case-studies, to drive momentum.
• Also, as an employee of UiPath you are required to comply at all times with UiPath’s policies that were communicated to you from time to time and that are available on Inside UiPath.

What you’ll bring to the team

• 10+ years’ experience in marketing, including in a demand generation, account-based marketing or campaign management role.
• 10+ years’ experience in B2B software or technology industry.
• Excellent written and verbal communication skills.
• Self-directed, result-oriented and the ability to manage frequently changing priorities and projects.
• Building trustful work relationships with various audiences.
• Ability to collaborate with a rapidly growing sales organization.
• Exposure to collaborating with a global marketing organization to customize worldwide assets and B2B propositions for different countries.
• Expertise in online and digital marketing execution and an understanding of the latest B2B customer engagement tactics.
• Solid project management skills : ability to lead and collaborate with cross-functional teams, prioritize high impact activities, and keep complex projects moving forward.

Maybe you don’t tick all the boxes above— but still think you’d be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and / or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants’ privacy rights. To review these and other legal disclosures, visit our privacy