Senior Global CRM Specialist

Castlery; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A furniture design firm in Singapore is seeking a Senior Global CRM Specialist to enhance customer engagement through automated email and SMS campaigns. The ideal candidate will have at least 2 years of experience in CRM or lifecycle marketing, strong analytical skills, and the ability to collaborate with cross-functional teams. Responsibilities include managing CRM operations, optimizing email flows, and analyzing performance to drive revenue growth. This role is integral to shaping customer experiences and scaling the business intentionally.

Qualifications

• At least 2 years of experience in a CRM or lifecycle marketing role.
• Strong analytical skills with data-driven insights.
• Proven track record of meeting or exceeding targets.

Responsibilities

• Design, build, and scale automated email journeys and SMS channels.
• Own and optimize triggered email flows with accountability.
• Manage day-to-day CRM operations, including campaign setup and execution.
• Analyze channel performance and recommend improvements.
• Propose new CRM initiatives to support revenue goals.

Skills

CRM or lifecycle marketing experience

Analytical skills

Communication skills

Team collaboration

Adaptability in dynamic environments

Job description

We're rethinking homes for how people really live, and we're looking for a Senior Global CRM Specialist to join our Growth & Intelligence Marketing team to help shape the future of livingone thoughtful detail at a time.

What you'll be doing:

• Design, build, and scale automated email journeys and the SMS channel to drive customer engagement and revenue growth.
• Own and continuously optimize triggered email flows, with clear accountability for their commercial performance.
• Grow email and SMS into meaningful revenue contributors, progressively increasing their share of total sales.
• Manage day-to-day CRM operations independently, including campaign setup, execution, and optimization.
• Analyze channel performance using data and insights to identify opportunities, diagnose issues, and recommend next steps.
• Propose and execute new CRM initiatives such as targeted newsletters, lifecycle campaigns, and market-specific programs that support country revenue goals.

What you need to succeed:

• At least 2 years of experience in a CRM or lifecycle marketing role.
• Strong analytical skills with the ability to turn data into clear insights and actionable decisions.
• Proven experience owning a channel or KPI, with a track record of meeting or exceeding targets.
• Excellent written and verbal communication skills in English.
• Collaborative team player who works effectively with cross-functional stakeholders.
• Fast learner who adapts quickly in a dynamic environment.

Built for Real Life, Designed for What's Next

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.